00:02Blade, the talk of the Hamptons set, a kind of extreme Uber.
00:06Tap your smartphone and summon a helicopter to the beach.
00:09It's very aspirational.
00:12It's a chance to get on a helicopter and go do something great.
00:15Launched in 2014, Blade is a lifestyle.
00:18Frank Sinatra, Don Draper.
00:20Your cocktail, Mr. Draper.
00:22It was at some point where aviation turned into transportation
00:25where we really want to bring back that kind of golden age of aviation
00:27where there was adventure.
00:28The key to its success is not actually owning any aircraft.
00:32It simply connects flyers with existing helicopters and seaplanes.
00:36They want to fly.
00:37And we allow them to fly and we allow them to also, frankly,
00:42earn more money out of their fleet.
00:45And more money for Blade, valued at $25 million.
00:48That'll buy a lot of Rosé in its high-status sipping cups.
00:55It is not just for the rich.
00:57People make choices.
00:59Blade's founders hail from music and tech.
01:01They stumbled on the idea of Blade, which they say is creating real efficiencies
01:05and bringing prices down.
01:07It all started when Wiesenthal saw a friend at the heliport.
01:10We took off at the same time and when we arrived at our destination, both helicopters landed,
01:15the doors opened, we realized it was one person and the other helicopter and two people in mind.
01:22Blade's focus on a cool experience has attracted a younger demographic, seeking a memorable experience.
01:27They say they're not just a plaything for the 1%.
01:30And Blade knows how to market.
01:33We definitely have a Pope discount.
01:35For $95, Blade flew New Yorkers across Midtown when the Pope's visit snarled traffic.
01:41And it's expanding beyond beach routes.
01:43We see a lot of opportunity in the Northeast Corridor, in California, Latin America, in Europe, in Japan.
01:53We think we've come up with a model that is scalable.
01:57Hoping to become the Uber of the sky.
01:59Bye.
01:59Bye.
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