00:00We just recently launched some international pre-sales.
00:03And I'll give you the example.
00:05Right here in Paris, the game's happening in October.
00:07I think it's the Steelers and the Saints.
00:09Those tickets flew off the shelf in less than 30 minutes.
00:13So I think that's just evidence of the fact that we are off to a great start in terms of
00:18our partnership.
00:24I'm so excited to be here with Tim to talk about the fact that American Express is now the official
00:31payments partner of the NFL.
00:33Anytime we look at a potential partnership, we always think, of course, for the fan first.
00:39Right. Is this going to be a meaningful addition to their enjoyment of the game and their connection to the
00:45NFL?
00:46And in our strategic interests, are they aligned?
00:49Right. And ultimately, can we together create experiences that, in this case, the members, right, of American Express and our
00:58fans will actually benefit from?
01:00The more we looked at it and talked about it together, the more we realize that there's a lot of
01:05value that's going to come from this from both sides.
01:08And there's, you know, a fan who's also a member.
01:11The special experiences and the things that they will get as a part of this agreement and a part of
01:16this partnership is really best in class.
01:19That's all I can say.
01:20The stats sort of say it themselves.
01:22And Tim knows this already.
01:24Seventy percent of our U.S. consumers raised their hand and said that they're NFL fans.
01:29So the passion is there.
01:30So that's the first thing.
01:32The second thing is we have a global footprint, as you've mentioned, and we're so excited in partnership with Tim
01:39and the team to enable that expansion that I know the NFL is focused on, as are we.
01:45In Australia as well, right?
01:47Yes. Yep. Totally.
01:48In Australia, again, within hours, and they have a huge stadium.
01:51Yeah.
01:52So within hours of tickets.
01:53And that's, again, that's media.
01:54And then they've got special opportunities for the presale.
01:57You know, the great thing right now about our international expansion when we go to a new country is that
02:02there is so much pent up demand in that country for the tickets that to have that opportunity to have
02:08like a presale like that with your members is really, again, giving meaning, giving value back to your fans.
02:14That to both of us is very, very important.
02:17Yeah.
02:17Completely agree with you.
02:17And I think about it both of the fans on the couch as well as the fans in the stadium
02:22in terms of what we're going to do together to make them even more excited about football.
02:25Yeah. The NFL is a cultural powerhouse and a very important cultural entity in the U.S.
02:32But we have all kinds of opportunities internationally.
02:35Our aims are to really be a meaningful global sports league.
02:40And to do that is going to take all of our efforts and our combined focus with our partners and,
02:46of course, at the NFL.
02:48The NFL stands for bringing people together, providing meaning to our and value to our communities and making a difference
02:54in our communities.
02:55One of the things that I love about this partnership, just as one example, is that they give back to
03:01small businesses and they help.
03:02And that's part of our agreement, actually, our programs, is that they're giving back to small businesses.
03:06And that, again, is just one example that speaks volumes as to how we look at rewarding our fans and
03:15how it aligns with our own strategic interests.
03:17For us, you know, strategically, we are very focused on growing internationally.
03:22Of course, there's still room to grow and things that we want to do to increase fandom in the U
03:28.S., particularly our girls and women segment.
03:30There's a real opportunity to go from more of a casual relationship to a more avid relationship.
03:36And having that deeper integration and sort of value delivered back to our fans gets them more engaged and allows
03:44us to do more storytelling.
03:45If there's anything that we're pretty good at at the NFL is storytelling.
03:49And that's in my job as a marketing person, I'm constantly thinking about, all right, how do I connect with
03:56my audience?
03:57How can I have a meaningful exchange and develop a more long term relationship and get them emotionally engaged as
04:03well?
04:03And that storytelling that we do together is really part of that journey.
04:07I think the really cool thing is we can complete each other's sentences because similar objective.
04:14And I think that's why we're here, because those those objectives are the same.
04:18And the customer, the fan is like always at the center of everything both of our brands think about.
04:24And I think that's why the partnership is going to be so special.
04:27Tim mentioned something else in terms of the value system.
04:30And that's an important criteria, both in terms of the personal relationships of each of our companies and each of
04:36our colleagues.
04:38That's going to be crucial as well.
04:41I think for our success, we both have the same values.
04:44We care tremendously about our customers.
04:46We care tremendously about our colleagues and we care tremendously about the communities.
04:49And I think that's what's just going to make it so special going forward.
04:53And I think we're going to continue to learn about our fans, where they cross our fans and our members
04:59of what they want.
05:00That's exactly right.
05:01And like how they want to express their fandom and even things like NFL shop and our relationship and your
05:06relationship with Fanatic.
05:07Fanatic is going to be a part of that in terms of expressing themselves through their their gear, right?
05:12And they're what they wear.
05:13So it's exciting because we're already starting ahead, if you will.
05:17That's right.
05:18But there's so much more to learn and so much more to sort of understand and that insight that will
05:23help us be even better and stronger.
05:24I love how you're talking about the fan ecosystem.
05:27We think we think alike.
05:28I think Fanatics is going to be a great sort of synergy for us in terms of how we can
05:34help fans, as you said, express their their home, their home team, no matter actually where where they are.
05:39I think also we have partnerships with some of your NFL teams as well as partnerships with the venues and
05:47arenas that those games are happening in.
05:49So what I love is just that end to end journey that you and I and the teams can kind
05:54of create together in terms of from the moment that you raise your hand and get those tickets to everything
06:00up until and even after the game in terms of what we can do together.
06:04Right. Those experiences and those little perks and those little things that show that you care. Right.
06:10Like you care about them.
06:12I mean, I am I am a card member and I I'm always looking scrolling on my phone and see
06:19what's what else can I, you know, what other experiences can I take advantage of?
06:22And I appreciate the fact that there's thought that goes into it.
06:25Yeah.
06:25Right. And like, oh, that's actually cool.
06:27I can't wait to personalize the both the content.
06:31And the access.
06:32I think that's what's going to be special.
06:33Yeah.
06:33Yeah.
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