00:00We really believe that it is important for us to do everything that we can to not just provide
00:05access to technology, but to also train folks on how to use technology in their jobs.
00:16We're in a world now where students are coming into one of the toughest labor markets.
00:22AI jobs have more than doubled, but they don't necessarily feel prepared for it.
00:26So at Autodesk, we're making a $350 million commitment to preparing the next generation
00:32and current job seekers for jobs in this AI era.
00:36We're providing access to technology, training, and credentialing.
00:40We recently released our Autodesk AI jobs report, and it showed that while 82% of people are very
00:46comfortable using LLMs in their daily lives, only a third of people feel comfortable using AI tools in their job.
00:53There's still a lot of fear and anxiety and misconceptions.
00:57They're afraid that change and using AI might make things worse.
01:00They're afraid it might make them irrelevant.
01:02And so that education is so key, not only to give people the skills and the talent,
01:07but really change the mindset of it.
01:10And one of the things we have to do, even as we make this technology available,
01:13is also invest in our people.
01:15Employee experience powers the customer experience.
01:18So we have to do everything that we can to make sure people feel confident in their ability to use
01:24the skills to deliver the best outcomes for the business.
01:27I think this is a golden age for marketers who have excellent taste, have honed their craft,
01:33but are also willing to master AI tools and technology and become system thinkers,
01:39and understand how and when to use the tools.
01:43But also more importantly, have the discernment to know when not to,
01:47and when we need to lean into human creativity and the power of the craft.
01:52As CMOs, we have to become system designers.
01:55So I personally have been thinking a lot about the systems and how I bring human and machines together.
01:59And I was able to work with 24th Century Brand to think about how to prime people to fall in
02:07love
02:07with what we're able to offer them, be that trusted partner, but at the same time,
02:12design a system that allows us to prove that authority with the LLMs.
02:16And I think bringing together the priming and the proving is a powerful way to ensure that we
02:23as marketers are able to win in this AI era.
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