00:03People look at them as endorsements, I look at them as partnerships.
00:10Oh, I'm very picky. If I'm not in tune to the product or if I don't like the product, I
00:15won't do it.
00:16I always tell the story about after I won my first championship, Wheaties wanted me to be on the cover.
00:22Never ate Wheaties, so I turned them down.
00:26Second championship, same thing. I said, hey, breakfast of champions, I know who you are, but I never eat Wheaties,
00:32I can't do it.
00:32And then I told my people, call Foster Frakes or Fruit Loops, I'll be on the cover of that.
00:37So I've turned a lot of deals down because I'm an old school guy.
00:42I'm on the handshaking principles, so I don't want to take your money if I'm not really in tune to
00:49what you're selling.
00:51Think about it, Gold Bond, everybody needs lotion, right?
00:55All these hardworking American people, your back gets sore, icy hot.
01:01Everyone needs home security, right?
01:03Everyone needs affordable car insurance, that's why I go to General.
01:07So I don't look at it as endorsements, I look at them as partnerships.
01:09and you'll never follow itself.
01:12How do you manage yourselves?
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