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00:02World Cup viewership in the U.S. hit new highs this summer as Fox, Telemundo, and Peacock drew
00:07large audiences for the tournament, according to the Wall Street Journal. Monday's U.S. loss to
00:12Belgium drew 30 million viewers on Fox, and another 12 million on Telemundo and Peacock.
00:17The combined audience topped the prior record of more than 36 million viewers for the U.S.
00:22win over Bosnia and Herzegovina last week. Convenient North American game times, close
00:27finishes and underdog runs helped boost interest. Other matches also drew large audiences.
00:33Telemundo said Mexico's loss to England was the most watched Spanish-language soccer match
00:37ever broadcast in the U.S. Broadcasters also benefited from ad sales and in-game hydration breaks.
00:43For all things money, visit Benzinga.com.
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