- 2 days ago
Jacob & Brady continue their discussion on the Big 12's deal with Monster Energy
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00:00Sent you here from Sports Daily, and we appreciate their support a great deal.
00:03Right on cue here, Brady.
00:07So we get an announcement from KU Athletics
00:10that they are announcing a new groundbreaking partnership with Ripple,
00:16which brings whatever the XRP brand.
00:20Have you ever heard of XRP?
00:22I guess it's a-
00:23No, or Ripple.
00:24I don't know.
00:27We're enabling the Internet of Value, it says, on its Twitter page.
00:32Three million followers.
00:33I think it's a crypto thing.
00:37But that's going to be a jersey patch on Jayhawk uniforms.
00:42So here we go.
00:43So they'll have-
00:45We're going to really test what we were just talking about,
00:48because now I think you'll have this.
00:51You'll have, of course, the Adidas all over everything,
00:54and somewhere you should have a Monster Energy patch.
00:57So that's three.
00:59Now, I don't know how many dollars are involved on this deal.
01:02We'll see if that comes out today.
01:05Bother you?
01:06Now you're going to have two sponsor patches on there.
01:08Would you rather have sponsor patches,
01:11or like what we see in professional soccer,
01:15where it's like sponsor is the main thing you see on a uniform?
01:19Patch.
01:20Yeah, I'd rather have the patches.
01:22Yeah, give me the patch.
01:24And I did see.
01:25And you can put them all over the collar.
01:27I don't care.
01:28Like, you know, whatever.
01:29Just throw you.
01:30How many patches can you comfortably fit on a uniform
01:34before you've said, all right, that's enough?
01:36You know what's going to happen?
01:38You know what's like Michigan or Ohio State,
01:41where they have like every little Buckeye that they keep adding over?
01:44Like it's just going to be a different little corporate patch.
01:48That would be a line for me I wouldn't want to cross.
01:50I would tell you that.
01:51So you're going to have, you know, your apparel brand front and center on one collar.
01:58I think the other collar is open season and fine.
02:01I think shoulders would be fine.
02:06And I guess the back collar would also be fine.
02:11So I think there's room.
02:13Without it getting to a point where it's distracting,
02:16I think, you know, pants would open up.
02:19I mean, I think you could fit a decent number of little patches on there
02:23and it probably be okay.
02:24And I know like when you say that and you first imagine it,
02:28there is kind of like a, you know, feeling to that.
02:32But what if each one of the, if the monster's worth a million dollars a year,
02:36what if they're all worth a million dollars a year?
02:38Does that change your tune?
02:41It does mine.
02:42I'll tell you, it does for me.
02:44You know, if you're talking about each one of those patches being a million bucks
02:50and I'm struggling to figure out how to get, you know, the bills paid
02:53and the lights turned on, I'm fine with four or five patches on these uniforms
02:58if I'm a decision maker because that's cash I can use to, you know,
03:02would you be okay watching Shocker Basketball have a patch on its jersey
03:07if it meant they got to keep the golf program?
03:09You know what I mean?
03:12Does all that money just go straight to player?
03:15I don't know.
03:16But would you be okay with a patch if it meant, you know,
03:23I'm trying to think of a good example.
03:24I was going to say Darren Peterson, but maybe that's not the best example.
03:27But are you okay with a patch on a KU basketball jersey
03:30if it means the top recruit in the country comes to KU
03:32because it helped them, you know, be able to pay to get that done?
03:35Are you even worried about a jersey patch at that point?
03:39I mean, no, because again, my concern, like, we're so past,
03:44this is what it is now.
03:45I mean, it's about money, it's for profit, it's just,
03:50it's amateur with an asterisk, it's college with an asterisk.
03:55You know, one thing, reading on the Monster deal,
03:57on the Monster deal for the Big 12,
03:59it did say that it would allow for other corporate patches that.
04:05Yes, it did, just not in the energy.
04:08Right, which is interesting because half the Big 12 is a Pepsi,
04:13our Pepsi University.
04:15Well, Monster is partially owned by Coca-Cola,
04:17so that could kind of be interesting with some things too.
04:23Yeah, and most of these brands are that.
04:26Look, I don't think the Big 12 does that deal
04:29unless they've thought those things through, right?
04:32They've already thought that stuff out.
04:34It's what's funny, I'm reading the comments on this crypto thing,
04:39and I would imagine a lot of the young people
04:42that are really excited to have a crypto brand
04:44because that's what, you know, young people,
04:46we all want to feel smart, I certainly do.
04:49I'm not smart when it comes to crypto,
04:51don't understand it, don't trust it.
04:53But boy, young people do, Brady.
04:55They'll tell you all about it and how it's smart.
04:58I can't quite understand it.
05:00I'm like, okay, well, what exactly is it?
05:02And that's always where the conversation kind of ends, right?
05:06Because like, yeah, you want me to invest and I get it.
05:10I'm not smart enough to understand it
05:11and very smart people are making a lot of money with it.
05:13But my first question is, okay, like, what is it?
05:16Never can get a real good answer on that.
05:19It's made up.
05:20But it's worth something, obviously.
05:23You know, you got to have some stones to get in that game.
05:29But, okay.
05:30Somebody wants to pay to put that.
05:31They want to pay.
05:32I don't know.
05:32I would love to hear a dollar figure today
05:36on what this deal is worth.
05:37Love to.
05:38When you mentioned this one, when you mentioned the KU patch
05:44and you said it was crypto, boy, my inner hay kill just went,
05:48ugh, just, I rolled all the way back.
05:52I actually am the opposite.
05:53I don't know what, I've never heard of XRP.
05:55No idea what it is.
05:57But I'll tell you, there is a history there of overshooting
06:03when it comes to these things like crypto.
06:06Like, who knows what they were willing to pay?
06:08That's why I say I want to see what that dollar figure is.
06:11I don't care that I don't know what XRP is.
06:13I mean, I already looked it up, so they got me.
06:15Right?
06:16I already looked up what XRP is.
06:18It's like spending a million dollars on a Super Bowl ad
06:20and seeing the internet crash of people looking up your business.
06:23Like, they got me.
06:25So, I want to know what are they willing to spend?
06:28I don't care if it works out for them.
06:29Like, you know, what are they doing in five years?
06:32Not my problem.
06:33I want to know what they gave KU to do this.
06:35That's what I want to know.
06:38It's fascinating time.
06:40And, yeah, like, I don't think we need to get to the point
06:42where we've got, like, gambling site
06:45or futures market sites listed on these patches
06:50because I think that's a road you probably don't want to go down.
06:54But I'll tell you, if I'm the sales guy on this,
06:59I'm like, well, who's, like, who's always willing to overspend?
07:03Like, who's willing to say whatever it takes?
07:06Crypto's probably a pretty good one.
07:08I'm like, look, why don't we call crypto companies?
07:11They'll pay whatever.
07:12Like, they're trying to explode into the market.
07:15Wouldn't it be crazy if Texas Tech got, like, a DraftKings patch
07:18or something like that after everything went down with SourceBee?
07:21You know that I liked a sports bet.
07:26You know, I think we walk a dangerous line there and all these things.
07:30That's one you can't.
07:31I mean, you can't do that.
07:32Like, you can't.
07:34You cannot directly tie these to colleges, I don't think.
07:39Like, you just can't cross that line.
07:42Not yet.
07:43Who knows?
07:44We've got way too – I imagine myself, Brady, and I mean this genuinely.
07:51What would 18-year-old me have been like with access to sports betting?
08:00What would – you know, what would – hell, what would 25-year-old me been like?
08:09Now, I was still finding ways to bet sports, but it wasn't – like, it wasn't easy,
08:16and it wasn't like it is now.
08:18Like, I go – when I go visit the family and I see – let's be honest, my nephews,
08:24not my nieces.
08:25Women aren't knuckleheads.
08:26Like, they know better.
08:27But all my nephews who are, you know, like, young, like, they're all constantly –
08:32they're just, like, showing me their bets.
08:34And I'm like, guys, like, there's a part of me that, like, is so proud of you
08:38and, like, because you hit a big one, and then there's a part of me that's like –
08:42but you're not ever betting more than, like, $1 or $2, right?
08:45Like, you're not doing – like, we're just having fun with this, right?
08:48Like, we're not being crazy here, right?
08:51Like, you're – but I wouldn't have been able to do that at that age.
08:55Now I have no problem betting, like, $1, $2, whatever.
08:58I enjoy it, and I have, you know, responsibility with it.
09:01But younger me, man, I don't know.
09:05I think about these college campuses now, and I'll bet you if you walked around campus
09:09and, you know, everybody's on their phone, what percentage do you think is young men
09:14looking at their, you know, overnight Wimbledon bet or whatever?
09:17It's probably high.
09:19You can't put those on the jerseys.
09:21You can't do it.
09:22You can't – that's got to be a line.
09:24Gene Taylor somewhere is firing something through a window, if that ever happens.
09:30Thanks for listening, Gene, if you are.
09:32Yeah, you don't usually find me on this side of this conversation,
09:36but I would say that's a line we should not cross.
09:40But would it shock you if they did?
09:42No, it wouldn't.
09:44No, not from a conference level.
09:50Not from a, you know, in-stadium level, but they should not, dude.
09:59They should not – you know, like having those commercials during a telecast is one thing.
10:05That's unavoidable.
10:06It's fine, probably.
10:08I don't – you know, that's okay.
10:10But you can't – you can't tie the programs to it.
10:15Look at the Brendan Soarsby thing.
10:17There's too many athletes, too hard to police.
10:20You know, the pro leagues can – they can employ people to weed out the rats, right?
10:26Like you can find – we see guys get caught so much more often now,
10:31and I've – we've had this conversation before.
10:33We see guys get caught so often now.
10:37Is that because there's more access to betting on your phone,
10:42or is that because there's more exposure because of betting on your phone?
10:50There is – I think it's at least a 50-50 chance we catch more guys now
10:54because we have the technology to catch them
10:56versus the same number of people we're willing to fix and throw a game
11:01before we just weren't able to catch them as easily.
11:04Now, player props have made the ability to throw it easier,
11:07so I – it's probably a little worse, but don't do that to college.
11:12Don't do that to college.
11:13We're in a rabbit hole here a little bit,
11:16but this all spins from right after we come out of the conversation
11:20on Monster Energy sponsorship.
11:21KU announces that they've got a big sponsorship.
11:25And again, I'll keep an eye out.
11:27I really hope, really, really hope.
11:31I hope that we get a number and a value on what that deal's worth
11:36because if that's worth as much as the Monster deal,
11:40we're on to something here, Brady.
11:42If the market's a million dollars a patch, we're on to something.
11:46And I don't know if it is just based on the Monster deal,
11:49but it could be if we see what the other deals are.
11:51I'm not seeing ripple numbers yet.
11:53I'm looking at the – I'm sure you are too,
11:55the presser that KU put out on that.
11:58I'm not seeing any dollar amounts yet.
12:00Yeah, they probably –
12:01We'll ask Shreyas later if he's able to join,
12:05if he's heard anything.
12:10I don't know.
12:11I don't know.
12:14It's – I think it's a good thing.
12:17I think it's a good thing.
12:19Okay.
12:19We have some Royals to talk to about that we didn't get to.
12:24History for the Royals.
12:25We'll do that in the next hour.
12:28Very interesting history.
12:29And, again, a very interesting –
12:32you know, as everybody sort of walks into July,
12:35and especially this week of like,
12:38all right, they need to make all these trades.
12:39The offense is exploding.
12:41That is not a bad thing.
12:43Don't look at that as, oh, where's this been all year?
12:46No, you look at that as all of these fringe guys
12:50getting hot right before the deadline.
12:52Finally.
12:53That is a good thing.
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