00:00So one of the interesting topics I was reading about lately, and we'll just jump right in,
00:04is with athletes and what's called soft tissue injuries.
00:09These soft tissue injuries for, say, let's say hamstring, let's pick on that for a moment,
00:15you know, they can be lingering injuries.
00:17And you look at the traditional methods of treating these, which is, as you know,
00:23anti-inflammatories, steroid injections, rest, you know, basically shut the athlete down.
00:31It's actually the complete opposite of what we do and what we found to be very effective.
00:38So if one of those athletes comes into you for treatment, what kind of approaches would you look at?
00:46So we like to look at regenerative anti-aging approaches, things that work better than a Band-Aid,
00:55like a steroid shot, which is going to get you a few days or maybe a week or two.
01:00But regenerative therapy actually helps fix the problem,
01:04which is so much better for the athlete and the average person in general.
01:09I like to use what's called the R3 trifecta, which is stem cells, umbilical cord stem cells.
01:18And depending on where we put it, sometimes we use Wharton's jelly with it.
01:22So umbilical cord stem cells with Wharton's jelly, exosomes, and PRP, platelet-rich plasma.
01:30So that is our R3 stem cell trifecta.
01:33And by using that and doing ultrasound-guided injections,
01:37what we accomplish is a rejuvenation and a healing of that area,
01:42not just a Band-Aid to fix it, but to actually fix the problem.
01:47Sort of like we talked about, it does a 180 on the approach.
01:50And, you know, when you think about steroid injections, for example, for arthritis,
01:54they actually end up making individuals worse than they were when they first came in,
01:59you know, because the steroids are degenerative to cartilage.
02:03The same way that steroids are degenerative to tendons, ligaments, and other, you know, soft tissue elements.
02:10So as opposed to actually helping get the athlete back onto the, into the game,
02:16the old school approaches are actually keeping them farther away.
02:19And whereas the trifecta is getting them faster back into action.
02:24And we've known this for years, but it seems like the sports community is slow to turn on the spigot
02:30of those treatments.
02:31Sure. And this can actually extend the career of the athlete.
02:36So not degenerating the joint, but actually fixing and repairing the joint can actually extend the life of playing time.
02:45So when you're talking about a steroid injection that could deteriorate the joint, and it does,
02:50and I've seen patients that have multiple steroid injections, and the joints just deteriorate over time.
02:56Sure, it's a quick fix, but in the long run, what you really want to do is fix that joint
03:02and extend the playing life and the careers of athletes and regular people,
03:08ensuring that they have a good quality of life.
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