00:00Apple shares tumbled about 6% on Thursday after the company unveiled steep price increases for
00:06MacBooks and iPads, blaming soaring memory chip costs fueled by the AI boom. Some devices are
00:12jumping as much as 25%, while Apple hinted that additional price increases could still be on the
00:18horizon, though iPhones have escaped for now. Investors reacted swiftly, wiping billions off
00:24Apple's market value as concerns grew over whether customers will absorb the higher costs.
00:30It turns out even one of the world's biggest tech giants can't always convince Wall Street to pay
00:35the premium.
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