00:00Apple CEO Tim Cook says the company will raise prices on some products as it faces higher costs for memory
00:08and storage chips.
00:09He did not say when the price increases would take effect or which products would be affected.
00:17Cook said Apple is prepared to use its cash reserves to secure additional chip supplies, as demand for key components
00:24continues to rise.
00:25However, he ruled out Apple entering the chip manufacturing business, saying it has no plans to build its own memory
00:32or storage facilities.
00:34The move comes amid a global surge in AI-driven demand for data centers, which is tightening supply of key
00:40components across the tech sector.
00:43Meanwhile, US President Donald Trump claims Apple has agreed to work with Intel to design and manufacture chips in the
00:50US.
00:50According to the Wall Street Journal, the arrangement follows more than a year of discussions, with Intel reportedly reaching a
00:57preliminary agreement to produce some chips for Apple.
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