00:00Apple and Microsoft have raised prices on some of their most popular products,
00:05citing surging memory chip costs driven by the boom in AI.
00:09Apple has increased prices across its Mac and iPad lineup, with some models rising by more than 20%.
00:17The base model for MacBook Air now retails in the US for $1,299, up from $1,099,
00:26while the base price of the iPad Air increased from $599 to $749.
00:34The company said it had absorbed higher chip costs for as long as possible,
00:39but was now forced to pass some of those increases onto consumers.
00:43Microsoft has also announced price hikes for higher storage Xbox models by $100 to $150,
00:51saying it faced similar pressures from rising component costs.
00:55The price surge comes as AI data centers drive unprecedented demand
01:00for memory and storage chips straining global supplies.
01:04With chipmakers prioritizing high-performance AI hardware,
01:08fewer components are available for consumer devices,
01:11pushing prices higher across the technology sector.
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