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00:02Apple rolled out new MacBook Pro and MacBook Air models with M5 chips
00:06and introduced a refreshed studio display lineup in its largest Mac update in more than a year,
00:11according to CNBC.
00:13The new models arrive at higher prices as tighter memory supply raises costs,
00:17with suppliers prioritizing the more lucrative AI data center market over consumer hardware.
00:22MacBook Air prices rose to $1,099 for the 13-inch
00:26and $1,299 for the 15-inch, while doubling base storage to 512 gigabytes.
00:32MacBook Pro prices increased to $2,199 for the 14-inch M5 Pro
00:38and $3,899 for the 16-inch M5 Max, up $400 from the prior models.
00:45Apple said the new Pro can process large language model prompts
00:48nearly four times faster than M4 systems and up to eight times faster than M1 models.
00:53If Apple unveils the rumored lower-cost MacBook,
00:56it would show the company is expanding its lineup to keep high-end buyers
01:00while attracting first-time Mac customers and switchers from Windows,
01:03Chromebooks, and iPhone-only users.
01:06For all things money, visit Benzinga.com.
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