00:00Best people convert fear into curiosity.
00:03Kunal Shah built a career trying to understand why people use products.
00:07Obsessed with the question, what drives human behavior?
00:11Why do people spend money they don't have?
00:12Why do they trust strangers?
00:14People are mostly trying to be liked, not respected.
00:18He was a college dropout once.
00:19Today, he is one of India's most influential entrepreneurs and investors.
00:24Meta has now chosen him to lead WhatsApp globally.
00:26It is the most unusual and strategically significant deals ever in the Indian startup history.
00:33Kunal was born in Ahmedabad and grew up in Mumbai in a Gujarati family.
00:37I have had stages of life where I did not have money to eat, right?
00:41And you are literally, I would go, I remember like buying chana on credit.
00:45While many successful founders talk about passion as their driving force,
00:49Shah often talks about fear.
00:51Fear of irrelevance.
00:51What if I don't understand the younger generation?
00:53He enrolled at Narsi Munji College for an MBA but dropped out before completing his degree.
00:58Comfort zone is a very infertile land.
01:01Traditional education, he felt, was moving slower than the internet.
01:05There are two types of people.
01:07People who happen to the world and the second type is where the world happens to them.
01:13If you are the first type, you are resourceful.
01:15In 2010, he co-founded Free Charge.
01:18In 2015, Snapdeal acquired it in one of the largest startup exits India had seen.
01:23He then became an angel investor in companies such as Razorpay, Unacademy and Bharat Pay long before they became household
01:30names.
01:30Successful people actually are extraordinary at keeping secrets.
01:34You will never see a wealthy person who is terrible at keeping secrets.
01:38In 2018, he launched Cred, a questionable concept.
01:41An app for people who paid their credit card bills on time.
01:44But why build a business around such a small segment of consumers?
01:48Shah said he was targeting behavior.
01:50People who consistently pay bills on time are often financially disciplined, digitally savvy and trusted by financial institutions.
01:57That insight became the foundation of Cred.
01:59Most ambitious people will never say they are ambitious.
02:02They are just doing stuff, building stuff.
02:05No.
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