00:00For many football fans, major international tournaments are a time of excitement, anticipation and shared moments.
00:07But alongside the action on the pitch, there's often another feature that's become increasingly familiar, gambling advertising.
00:14Now, a new campaign across Liverpool is aiming to encourage people to look more closely at the messages behind those
00:20adverts
00:20and better understand the risks that can come with gambling.
00:24The campaign, called If I Only Knew, has been developed by Gambling Harm Prevention Organisation Chapter 1
00:31in partnership with Liverpool City Council's public health team.
00:34It features well-known football commentator Clive Tilsley, who says he became concerned about the growing presence of gambling promotion
00:41within the game
00:43and chose to step away from a previous role because he was uncomfortable encouraging an activity he believed was causing
00:50harm to supporters.
00:51The campaign follows research from Liverpool John Moores University, which found that almost one in eight Liverpool adults who gamble
00:58experience some form of gambling harm.
01:01Liverpool City Council says gambling harm can affect individuals, families and communities
01:05and that major sporting events can increase exposure to gambling promotions and the risks associated with them.
01:12Additional research cited by the campaign found an average of around five gambling-related adverts
01:18appeared during live coverage of matches at the 2022 World Cup.
01:22Other studies referenced by organisers suggest gambling activity can rise during televised matches that feature advertised gambling.
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