00:00As the World Cup kicks off, Liverpool City Council is encouraging fans to enjoy the atmosphere while knowing when to
00:07call it on drinking to look after themselves and their mates.
00:11The Call It, Enjoy More, Drink Less campaign is being delivered with partners including Merseyside Police and Liverpool John Moores
00:19University.
00:20It aims to support safer nights out as thousands head to pubs, bars and the city centre to watch games.
00:26Organisers say the message is about recognising when enough is enough and looking out for friends.
00:33They hope greater awareness will help reduce alcohol-related harm, ease pressure on services and keep Liverpool's nightlife safe and
00:41welcoming for all in the weeks to come.
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