00:00Guys, I'm not sure why no one's talking about this. We know that EV sales in Norway are at 98%.
00:04I mean, imagine being in Norway and having a diesel or petrol-powered car and thinking,
00:10what's my resale value going to be like? Just imagine asking yourself that question.
00:16But strangely, we don't really talk about Denmark, where EV sales also are hitting
00:22incredible numbers, nearly 100%. 96% of private buyers chose electric cars last month. 96%.
00:33Hello, my friends. Welcome to the channel. I'm Sam Evans. You're watching The Electric Viking.
00:37Here's the thing. You know what surprises me? Denmark and Norway, really, really cold there.
00:42You know, it's freezing in winter. And the truth is, EV range in winter right now suffers enormously
00:50by up to 30% to 50%, depending on the model. And I know this because I've done the tests.
00:54I've done videos on the tests numerous times. Yeah, there's newer models coming from China and
00:59newer batteries coming where EV range won't suffer like that or might decrease by only about 10%.
01:04That will happen next year. But at this point in time, that's still a big downside to EVs in
01:11these really cold countries. Well, in winter, really cold anyway, which surprises me. I mean,
01:15if they can handle that, and they're willing to accept that trade-off, you would think in all
01:22the hot countries around the world, there'd be no reason not to go electric. Denmark has delivered
01:27one of the most important EV sales stories in the world. Not China, not Norway, not California,
01:32but Denmark. In April, electric cars dominated the Danish car market. According to Mobility Denmark,
01:38using figures from BillStatistic.dk, Denmark registered 13,721 electric cars in April. That
01:46means EVs made up 82% of all new car sales registrations for the month. 82%. But for private
01:55buyers, it was a different story. So for non-business buyers, private sales, 96.3% were fully electric.
02:04In other words, Danish households, ordinary Danish households, went out and bought a new car in
02:11April. Of all of them, basically none of them bought a petrol or diesel powered car or even a
02:15hybrid. Any kind of hybrid. They all went and bought EVs. That is not a transition anymore.
02:22That is the market deciding that the debate is over. Stop trying with this hydrogen stuff, guys.
02:27When I was in Italy, in Milan, I spoke to some executives from some car companies who claimed
02:34hydrogen will actually eventually become the dominant form of cars still. They still think
02:39that. That's crazy. It's already game over for hydrogen. You can see that here. This is not a
02:45one month fluke, by the way. Year to date, electric cars have taken 80.5% of Denmark's new car
02:50market in
02:512026. 80.5%. That means Denmark is now operating at a level that most countries won't reach for years.
02:59I mean, maybe even two decades if we're talking the United States.
03:04For context, Denmark was already one of the strongest EV markets in Europe in 2025, but nowhere near these
03:10numbers. Last year, Denmark registered around 126,500 electric cars, equal to around 68.5% of all new
03:20passenger car registrations. So, already, just a bit more than two out of every three cars sold were
03:26electric. But this year, it has jumped again, significantly. That is the key point here.
03:33Denmark didn't go from 10 to 20%. It went from already being one of the world's most electrified
03:38car markets to something close to total dominance among private buyers. In February, Denmark registered
03:479,736 EVs, giving EVs 82% of the total market. Private buyers, 94.4%. April, right? April comes along
04:00and the
04:00private buyer share goes from 94.4% in February to 96.3%. I mean, imagine having stock in your
04:10new car
04:11dealership. We know the ones, yeah? Ford, Volkswagen. Imagine having stock of petrol-powered, diesel-powered
04:20cars. You'd have to discount them so heavily right now. Imagine having all these big major production
04:27lines set up in Europe to make internal combustion cars, and no one wants them. That's what's happening.
04:33So, why is this even happening? Well, first, economics. Denmark has maintained favourable tax
04:40treatment for electric vehicles, because they know the enormously damaged effects of internal
04:46combustion cars on human health. Mobility Denmark has specifically warned that future growth depends
04:53on what happens with vehicle taxes. Don't tax EVs, they say, because Denmark's registration taxes can
04:59make cars extremely expensive. When EVs are taxed less heavily, the equation changes quickly. Electric cars
05:08become cheaper to own, cheaper to run, and in many cases, simply more rational to buy than petrol or
05:14diesel cars. Kind of similar to China. Second, model availability matters. The old argument that there
05:22aren't enough EVs is increasingly becoming nonsense in markets like Denmark. And the reason is because
05:28buyers now have access to affordable Chinese EVs, European EVs, Korean EVs, premium EVs, family SUVs,
05:36small hatchbacks, Teslas, Volkswagens, Skodas, BWDs, Xpengs, Hyundais, Kias, and many more. Choice
05:44actually does matter. Once buyers can get the size, the range, the price, and the brand they want,
05:52EV adoption accelerates dramatically. Third, charging confidence. Denmark is small, wealthy,
06:00urbanized, and well-suited to EVs. You do not need a 1,000-kilometer petrol range to make an EV
06:06work
06:07in Denmark. Most people can cover normal daily driving very easily when it comes to charging.
06:14And the charging network continues to improve there. That's a big part of the equation.
06:20Fourth, social proof. This is what no one really talks about, and I should talk about this more often
06:25because it is absolutely underrated. Once your neighbors, friends, work colleagues, and family
06:31members all start buying EVs, the technology stops feeling risky. That's why adoption curves can happen
06:39so quickly on the S-curve. You know, you get that sort of downslope, and then it's slow, and all
06:44of a
06:44sudden, it accelerates really, really fast. And part of that is the social proof. It becomes normal to own
06:49an EV. Denmark has well and truly crossed that point. EVs are no longer the strange alternative.
06:55Petrol and diesel cars are now the weird choice. People look at you like, what is wrong with you
06:59if you bought a new petrol car or a new diesel-powered car? It's like buying an old Nokia or
07:04an old
07:06BlackBerry with a million buttons on the phone. Why would you want all those buttons on there?
07:10The fleet numbers show how fast this is changing. Mobility Denmark said in April that Denmark has
07:16reached a milestone of 600,000 electric cars on Danish roads, and projected the country will reach
07:221 million EVs in 2027. Assuming current price levels can be maintained and planned EV tax increases
07:29don't slow the market. But EV prices have been going down, so adoption might happen even faster than
07:35that. This is extraordinary for a country of less than 6 million people. And there is another
07:41interesting angle here. Tesla is no longer the whole story. It used to be, but it's not anymore.
07:46ROID has reported that Tesla registrations in Denmark rose 102% year-on-year in April. 102%.
07:53So Tesla, they're doing well in Denmark. But ROID has also noted that Xpeng outsold Tesla in Denmark,
08:01showing how competitive the market has actually become. Xpeng outsold Tesla in Denmark,
08:08even though Tesla sales increased by 100%. That's crazy.
08:14A few years ago, many people assumed EV adoption meant Tesla adoption. Now in Denmark, the whole market
08:20is going electric. And Tesla is just one player in a much broader fight. This is exactly what happens
08:29when EVs become mainstream. The market stops being about one brand. It becomes about price, warranty,
08:36software, range, charging speed, interior quality, safety, design. But probably among all of those
08:42things, the most important would be value. This is why Denmark is such an important case study.
08:48Critics still claim consumers don't really want EVs. We hear this all the time. They say the market only
08:54exists because of subsidies. But Denmark and Norway show something much more powerful. When EVs are priced
09:02competitively, when taxes don't punish them, when charging works, and when buyers have real choice,
09:10private consumers overwhelmingly choose plug-in hybrids. No, actually, they don't. Guys,
09:16car manufacturers still say they do. They don't. They choose electric. Not 20%, not 40%, not even 70%,
09:22but in April, 96.3%. Policy matters. However, the takeaway here is simple. Denmark is proving that EV
09:33adoption does not have to crawl forward slowly. Once the economics, the infrastructure, and the vehicle
09:40choice all line up in a row, the shift can happen incredibly fast. And for petrol and diesel cars in
09:49Denmark, the writing is now on the wall. Imagine owning a gas station in Denmark, a petrol station
09:55in Denmark. You'd have to be just absolutely panicking. It's time. It's game up. Game over.
10:02Petrol and diesel cars are not just losing market share. Among private buyers, they have virtually
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