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  • 3 hours ago
Think Roblox is just a kids' game? Think again. With 24% of its audience being adults, Roblox is actively working to diversify its content, focusing on genres like RPGs, strategy games, and shooters to appeal to its maturing user base.
Transcript
00:00Roblox had a huge boom during COVID, right? And we kept those people. They're there,
00:04right? And they're getting older. And the platform hasn't been around since the aughts,
00:08right? So we have people of all ages. It's a very sticky platform. We recently launched
00:12Facial Age Estimation for safety purposes. And since then, 24% of the people who have gone
00:18through that process are 18 or over. And that is the fastest growing age bracket on Roblox as well,
00:24we believe. You know, it is a significant audience. And I think the key there is, you know,
00:29all the things that kids like about Roblox, which is that you just have a ton of variety,
00:34you can jump in, try lots of things. We see that people like that, right? You see that on
00:38non-gaming platforms as well, right? And so I think Roblox has that. But we also want to really make
00:44sure that we have the right diversity of content for everybody, right? We have every genre of game,
00:50but some of them we think that we're a little underrepresented in. So things like RPGs and
00:55strategy and shooters, right? There are some good ones on Roblox, but we would love to have more of
01:01them.
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