00:00We've seen a really big growth in what we're calling sort of sandbox and UGC games.
00:05The dominant games within that are Minecraft and Roblox.
00:08And Minecraft grew about 20% in playtime year over year.
00:12And a lot of that is very easily attributable to the movie.
00:15We can see that in our data that there's a bump before, during, and after the release month of the
00:21movie.
00:21Roblox, on the other hand, it grew off of viral experiences.
00:26And so I think most people have heard about Grow a Garden or Steal a Brain Rot.
00:30And this really caused a lot of growth on PC and console.
00:34We're estimating around 50% playtime growth for Roblox specifically.
00:38And that's really kind of, I guess, interesting as well when you see some of these games where something like
00:43Grow a Garden is a kind of a play pattern that you see outside of Roblox that's growing within Roblox.
00:49And then you have something like Steal Brain Rot, which is actually more of a homegrown kind of play pattern
00:53that's a little bit unique to the Roblox platform.
00:55So it is quite a dynamic platform to keep an eye on.
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