00:00It is 2026 and Gearbox CEO Randy Pitchford still refuses to learn his lesson.
00:05Just stop tweeting.
00:06In a post on X, Pitchford posted a Gen.ai image of a bot working at Gearbox.
00:11It went down about how you'd expect.
00:12Pitchford's replies quickly became inundated with people upset at his use of Gen.ai
00:16and worried that the tech was in use at Gearbox.
00:19Half Pitchford went into the replies,
00:21I don't use AI for work and our policy is no AI in any work that could ever be seen
00:25by any customer, he wrote.
00:27Not a terrible response, but he didn't stop there.
00:29This has exactly zero to do with whatever feelings you've spun yourself up about, he told fans.
00:34You then urge followers to maybe relax a little and have some fun.
00:37Thanks Randy, another PR masterclass.
00:39Check out the full story on PCGamer.com
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