00:00Hello everyone, welcome to our review this time.
00:02Today we're going to dismantle something like that.
00:05Well, you could say it's a mind magic trick that happens right before our eyes every day.
00:09This is not ordinary magic, you know.
00:11We'll discuss how our brains are secretly influenced when we see super-large numbers on price tags.
00:16And strangely enough, the numbers that were once scary can suddenly seem very friendly.
00:21Be honest, have you ever bought something that really drained your wallet?
00:26Maybe it's the latest gadget or a subscription to an exclusive service.
00:29And in your heart you murmur.
00:31Wow, this makes sense, a very rational financial decision.
00:34We've all experienced that.
00:36But the crucial question is, is it really your rationality at work?
00:41Or is your brain actually being controlled by high-class psychological strategies?
00:45Okay, let's dissect the five main techniques.
00:48We start from the illusion of expensive product prices, tricks of manipulating focus numbers, the power of context and comparison,
00:54psychology of feeling embarrassed, to the point of smart buyers and sellers.
00:58The first part, the illusion of expensive product prices, or how to break down large price figures.
01:04This technique is often referred to as the cheap look technique.
01:07The goal is very simple, to overcome the feeling of shock when you first see the price tag.
01:12Imagine you're looking at a product, and then, yep, this number pops up.
01:1715 million rupiah.
01:18When our eyes catch that incredibly long row of zeros, an incredibly strong psychological friction automatically arises.
01:25our heads.
01:26Your brain sounds a warning alarm, and your wallet reflexively closes shut.
01:31Giant numbers require giant commitments, and by nature, humans are always risk averse.
01:37However, a good seller won't let you just run away in fear.
01:42They twisted that giant number to, let's say, 41 thousand rupiah per day.
01:47Well, suddenly the alarm in my head went off.
01:50The previously stiff wallet began to relax.
01:52Through this seemingly cheap technique, the seller changes the time unit and breaks down the costs.
01:57At this point, your mind starts negotiating on its own.
02:00Hmm, 41 thousand? That's the same as buying iced coffee with milk every day.
02:04In fact, the reality is that the money withdrawn from your account is still 15 million rupiah.
02:12Continue to part 2.
02:13The trick of manipulating the focus of numbers and the incredible power of strikethrough prices.
02:18Well, here's a brilliant example.
02:20Imagine, the price of 5 million is crossed out in bold next to the new price of 2.5 million.
02:25Psychologically, your focus is immediately hacked to pieces.
02:29Your eyes will no longer stare at the 2.5 million rupiah that will fly from your wallet,
02:33but instead focus on the difference.
02:35Why do we fall into this trap so easily?
02:37The answer lies in the illusion of savings.
02:40Our brain focuses on how much money we managed to save.
02:44rather than the large amount that we still have to pay.
02:47We feel a kind of instant gratification,
02:50as if you had just won the lottery or gotten a discount jackpot.
02:53This euphoria is very effective in blinding our rationality from simple facts.
02:57Well, we still spend quite a bit of money.
03:00Moving on to part three, the power of context and comparison.
03:04Because the value is actually completely relative.
03:08In fact, our brain really needs context to judge something.
03:13So, sellers often reframe the meaning of the word expensive.
03:17They compare cheap products that easily break within a matter of months.
03:20with premium products that can last for decades.
03:23This concept teaches us about the total cost of ownership.
03:26They convince us that if we buy expensive products in the beginning,
03:29that is actually a form of true savings in the future.
03:32A very reasonable justification, right?
03:34But the technique doesn't stop at just comparing two items.
03:37Let me introduce you to the bait effect or decoy effect.
03:41To execute this trick smoothly,
03:43The seller needs three absolute conditions.
03:45Present three pricing options,
03:47put the product you want in the middle position,
03:48and create one super expensive option purely as bait
03:52let the other options seem very reasonable.
03:55When faced with these three options,
03:57option A is really cheap,
03:59option B which is a bit expensive,
04:00and option C which is really out of the ordinary,
04:03your brain is immediately magnetically drawn to option B.
04:06Why?
04:06Because basically humans avoid extreme points.
04:09Option A feels like a cheap product that is not very good,
04:12while option C is too much.
04:14So option B feels like the most logical golden mean.
04:18In fact, from the start, the design was made so that you would buy option B.
04:22Option C is just an extra.
04:24The crucial point is in this fourth part.
04:27Psychology of feeling embarrassed.
04:29This is like emotional sabotage.
04:31This trick, often called the mugging technique, operates through three tactical steps.
04:37First, the seller doesn't sell directly, you know.
04:39They give special gifts or extra services at the beginning.
04:43Second, this treatment automatically creates a feeling of awkwardness.
04:46or feeling uneasy inside yourself.
04:48Well, now on to the third step,
04:50they are relaxed about launching offers for their main products.
04:54If we refer to our review source,
04:56there are very sharp facts.
04:58The key is to harness the feeling of indebtedness.
05:01This is a really powerful emotional catalyst.
05:04When someone gives you something valuable for free,
05:08social norms in our heads automatically force us to respond to them.
05:12And guess what the reply was?
05:13Yes, it hurts you to accept their expensive offer.
05:16At this point, you are no longer buying out of rationality,
05:20but because of emotional burden.
05:22Boom!
05:23Finally, part five.
05:25Smart buyers and sellers.
05:27Because, after all, awareness is power.
05:31If we pay attention, the journey of this psychological escalation of prices,
05:34It all starts from the surface and then dives sharply into the depths of emotion.
05:39Starting from the mathematical layer and focus,
05:41break down daily costs and use strikethrough prices.
05:43Continue down to context and comparison by playing with the bait effect and long-term calculations.
05:47Until it finally culminates in emotional sabotage.
05:50Hijacking our feelings is the main key to opening our wallet.
05:54Understanding all of this makes us buyers who are immune to manipulation.
05:57While helping sellers to design elegant strategies,
06:00not forcing.
06:01So, in closing, let's think about this one provocative question.
06:06After you leave the store,
06:08or just when you've just hit the check out button on a price that looks fantastic,
06:13Actually, you just bought an item,
06:17or are you just buying into a brilliantly designed perception?
06:22Interesting to think about, right?
06:23Thank you very much for joining our review this time.
06:26See you in the next exciting topic.
06:31Thank You.
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