00:00Have you ever felt like you've burned a lot of money on promotions, doing everything you can to attract attention?
00:07But why do sales figures feel like they're going nowhere? It must be really frustrating, right?
00:12So, in this material analysis session, we will thoroughly dismantle the latest business strategies from the 5 surefire moves module.
00:20Our focus today is simple but crucial: Why do your sales conversions often stall?
00:25And most importantly, how can you be sure to fix it all starting today?
00:30Okay, here's our roadmap to solving that problem. We'll start by identifying the root cause of sales conversion,
00:38Moving on to the philosophy of fish and ponds, discussing smart tactics for attracting customers, the importance of building trust, and closing with the secret to successful closing.
00:48Let's get straight to the first part: the root of the sales conversion problem. First, we need to understand what the main obstacle is.
00:57We?
00:57Look, before we talk about increasing profits, we have to honestly see where we are losing potential customers.
01:04Low conversions almost always boil down to two fatal mistakes.
01:08First, you're targeting the wrong audience from the start.
01:12It's like wasting energy offering goods to people who don't need them in the first place.
01:17Or the second mistake, you are too hasty in trying to sell before you have succeeded in building trust.
01:23Both of these can have truly fatal consequences for your business.
01:25Let's take it to business mathematics.
01:28There are five core variables that determine profit.
01:31There are leads or potential customers, then conversion rates, average sales, transaction frequency, and finally margins.
01:38Well, the secret is here.
01:40If you've managed to get people to ask questions,
01:43Optimizing conversion rates is the most powerful weapon that can double results
01:47without you having to spend a single penny on additional advertising costs.
01:50Well, this brings us to the second part, the philosophy of fish and ponds.
01:55How do we recognize our own waters?
01:58This is the golden rule, and it makes perfect sense.
02:01You won't be able to fish for premium broiler fish in a catfish pond.
02:05Agree, right?
02:06In the real world, if you sell exclusive services to the upper middle class,
02:10Yes, you can't just distribute brochures in areas dominated by the lower middle class,
02:14then wonder why no one bought it.
02:16You've come to the wrong pool.
02:17The bait must always be matched to the fish.
02:20Just imagine, to attract the lower middle market,
02:23giving big discounts or practical items, that can be really powerful.
02:28But, try doing that to the upper middle market.
02:31If you give aggressive discounts to people who are actually looking for prestige and premium quality,
02:35like someone who wants to buy the latest iPad,
02:37it will actually damage your image.
02:40They're not looking for cheap prices, you know.
02:42they seek prestige and peace of mind.
02:44If the pool is correct, we move on to the third part.
02:48Smart tactics to attract potential customers.
02:51Let's imagine this like how to collect ants?
02:55In this phase, we're talking about grill tactics.
02:59It's purely about creativity, not about crazy budgets.
03:03Ali-ali renting billboards is expensive,
03:05try putting a flashy ad on your own car,
03:08or make a business card that has a really weird shape
03:10until people are too sorry to throw it away.
03:12There's another clever trick,
03:14use a voucher with a direct rupiah nominal,
03:16for example a discount of 50 thousand rupiah,
03:18rather than using percentage discounts which sometimes feel abstract in the buyer's mind.
03:22The point is, create a sensation that sticks in the memory.
03:24without having to burn company money.
03:27The ants have started to gather.
03:29We come to the fourth part,
03:31build trust before selling.
03:33It's a matter of approach.
03:35The worst thing you can do after getting a lead
03:37is to pressure them to rush into buying.
03:40There is a popatah who is a bit naughty but very true.
03:43Force closing before building trust
03:45it's like they're not officially a couple yet
03:48but I've already dared to go in and kiss him.
03:50Wow, you must have been slapped, right?
03:52In business, a slap is a form of harsh rejection.
03:55which makes customers run away and never come back again.
03:58So how do you build trust?
04:01Easy, body language never lies.
04:04Your potential buyers have a sharp subconscious radar.
04:07They can feel your energy.
04:09So, smile sincerely,
04:11greet warmly, and most importantly
04:13ask and say their names.
04:15It's the little things that immediately build an emotional connection.
04:18long before you start talking about the product.
04:21Finally, we come to the fifth part,
04:24the secret to successful sales closing.
04:27This is the path to the word yes.
04:30There is a system for turning smiles into transactions.
04:33Can't just do it.
04:34Start with a greeting, then ask a question.
04:37to really diagnose their problems.
04:39After that, summarize their needs,
04:42what is the target?
04:44You have to be able to fish until they say yes.
04:46five times in a row.
04:48If this is executed correctly,
04:50The closing process won't feel like you're being sold to,
04:53but it actually feels like you are helping them.
04:57In the world of sales psychology,
04:59This is called yes set mirroring
05:01or agreement pattern.
05:02When you repeat their needs,
05:04You automatically fish for a small response.
05:06Like, so mom needs a big load, right?
05:10Yes
05:10You also want one with an official guarantee, right?
05:13Yes
05:13If you've got this string of words,
05:16right at the end you said,
05:17Our products are really suitable for everything you need,
05:20final yes answer for money transfer
05:22it will come out very naturally.
05:24But yeah,
05:25in the real world,
05:26Sometimes customers don't buy right away.
05:28If this happens,
05:30never force,
05:31unless the product is a cheap one-time purchase.
05:33Just relax,
05:34Imagine you are planting a seed.
05:36Make a natural reason to follow up.
05:38For example,
05:38Just like this, sir,
05:39I'll send you the details via WhatsApp now,
05:41Tomorrow morning I'll call you again to discuss it.
05:44This keeps you in their minds with a positive impression.
05:47Waiting for the harvest time when they are ready to make transactions.
05:50As a conclusion to our review this time,
05:52I want you to stop for a moment
05:54and take another look at your own business.
05:57Try asking honestly,
05:59Have you had a hard time closing?
06:01because you used the wrong bait on people who didn't need it?
06:03Or,
06:04perhaps,
06:05what's worse,
06:06Have you been fishing in the wrong pond all this time?
06:09Find where the leak is,
06:11fix it using the tactics we discussed earlier,
06:14and get ready to see your business conversions skyrocket.
06:17Thank you for attending this different material session,
06:19and good luck getting creative with your new strategy.
06:21Thank you for joining the different sessions.
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