00:00The FIFA World Cup isn't played only on the pitch.
00:03It's also played in the streets that welcome thousands of fans,
00:07in the stadiums that become part of history,
00:09in the posters that people remember decades later,
00:12and in the jerseys that end up meaning so much more than just a soccer team.
00:16As Mexico City once again hosts the biggest tournament on the planet,
00:20the France Mayor Museum presents Football, Designing a Passion,
00:24an exhibition that reminds us that the World Cup is about much more
00:28than the 90 minutes we watch on a match day.
00:30Because behind every World Cup, there are stories of design,
00:34innovation, culture, and even technology that often go unnoticed.
00:40As you look to the exhibition, you'll discover how matchbooks have evolved over the years,
00:44how jerseys transform into global symbols,
00:47and how the visual identity of each tournament helps create memories
00:50that still live on and decades later.
00:53The exhibition also takes visitors on a journey through some of the most important
00:56World Cups ever held in the Americas, featuring historic photographs,
01:01original art facts, and iconic moments that left a lasting mark on the game.
01:06And of course, the legends are here too.
01:09Figures like Pelé or Maradona help tell the story of how football grew from a sport
01:13into one of the world's most powerful cultural phenomena.
01:17The exhibition also highlights the growth of women's football
01:20and the increasingly important role of women in the game.
01:24This exhibition feels so special, because by the time you finish,
01:28you realize that World Cup lives behind much more than champions and scorelines.
01:32It lives images, memories, symbols, and stories
01:37that stay without belonging after the final whistle.
01:40Because in the end, the World Cup, it's also played far beyond the pitch.
01:45And all to the world 해주 to be fully valued.
01:45I wish you all I could buy with you today as a deep baker.
01:45Let's try to affect your life,
01:45and I hope for you as a maki- nog-ap,
01:45but in the meantime,
01:46It's a secret too.
01:46Inside you all the story of life,
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