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Variety's Entertainment & Technology: Shaping the Future of Entertainment
Join us for insightful keynotes, engaging panel discussions, and exclusive networking opportunities with the top executives, creators and disruptors shaping the future of Hollywood and beyond.
This one-day event will explore the trends, tools and strategies revolutionizing the way we experience entertainment from advancements in AI and gaming to creator marketing.
Join us for insightful keynotes, engaging panel discussions, and exclusive networking opportunities with the top executives, creators and disruptors shaping the future of Hollywood and beyond.
This one-day event will explore the trends, tools and strategies revolutionizing the way we experience entertainment from advancements in AI and gaming to creator marketing.
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PeopleTranscript
00:00Is that God?
00:00Everybody, thank you so much.
00:03Thank you for sticking with us.
00:05I appreciate it.
00:06Our voiceover person stole my joke about we're in the Zeme scene here.
00:12But I'm very excited here to introduce here Jack Perry, CEO of Zeme,
00:17a company that you are going to learn more about.
00:20And next to Jack doesn't need a whole lot of introduction,
00:22but John Stamos, we are so grateful that you came to join us.
00:28Can you hear this?
00:30You hear?
00:30Okay.
00:31And in addition to just hanging out at tech conferences,
00:34John is chief innovation officer for Zeme.
00:38I wanted a better title, so that's why we're here today.
00:42If someone can come up with a better title, after this thing,
00:44if you figure out a better title for me.
00:45We're going to crowdsource.
00:45I can't remember chief.
00:47We'll crowdsource a better title for you.
00:49All right.
00:49So we are going to get started.
00:51We're going to talk all about Zeme.
00:52But first, we're going to set the scene here with a video that will sort of set the stage
00:58for how John Stamos came to be involved with this very pioneering streaming company.
01:03Let's roll the clip, and then we'll get into the convo.
01:05Now, wherever you want to be, wherever you're from, wherever you're going.
01:11Zeme is home.
01:12You can check the news, local sports, the weather.
01:16Oh, that's cool.
01:17Weather in Sioux City?
01:19I know her.
01:21Yeah.
01:21Cincinnati?
01:22Is that a sport?
01:23It is a sport.
01:24It's football.
01:24Football.
01:25Got it.
01:25So can I change the weather if I'm going there, and I'm like, I don't like the weather in
01:29San Diego.
01:29Can Zeme do that?
01:30Well, then you'd have to maybe Zeme somewhere else, but you'll know ahead of time.
01:33You can't change the weather by this?
01:35You can't.
01:36Oh.
01:37Zeme is America.
01:39There, I said it.
01:40Where is that?
01:41Binghamton, New York.
01:42I've been there.
01:44Where's that?
01:45Wausau, Wisconsin.
01:46I can't even spell that.
01:47It's a great place.
01:49Nice tattoo.
01:50Oh, that's it, huh?
01:51Zeme.
01:52Zeme.
01:52That's how you spell Zeme?
01:54Zeme.
01:54Are you sure?
01:55It is.
01:55I'm positive.
01:56Z-E-A-M?
01:57Yeah.
02:00Oh.
02:03I was such a, you played such a goof in that thing.
02:06It was pretty funny.
02:07Very fun.
02:08Very fun.
02:08And John, you wrote that bit.
02:10You actually wrote a longer bit, as I understand.
02:13Well, we did.
02:13I met Jack and got introduced to Zeme when they had me do a Super Bowl a couple years ago.
02:19And I did a thing where I was saying, we don't need gimmicks.
02:23Because Zeme works so well by itself.
02:25And I'm sort of walking through and there's, you know, fire and I'm in a pool.
02:28And like, I'm not trying to pander, but I was really pandering.
02:31And then after I got to know Jack on that shoot, I said, let's do something else.
02:35And we did like an eight minute, sort of a Christopher Guest style, little 10 minute thing about the two of us and Zeme.
02:43A little mockumentary action.
02:45That's right.
02:45Okay, gotcha, gotcha.
02:47Well, let's, since we've sort of whetted the appetite, Jack, tell us about just kind of the two poles of Zeme's business.
02:55Tell us when the company started.
02:57And then we really want to talk.
02:58You're doing some very cool stuff in the live event streaming space.
03:02But sort of set the table for us about what Zeme is and the two major poles of your business.
03:07Sure.
03:08So I started Zeme in 2009 after I had sold my prior company, which wrote the authentication technology that sits between the satellite companies and the networks and all the local affiliates and really just make sure you get the right local channels.
03:24And so I thought, looked at that and thought, well, streaming is next.
03:28In 2009, not many of us were saying streaming is next.
03:31We were just trying to figure out how to work YouTube.
03:33So right there, that says that.
03:36And I just want to make sure everybody was clear.
03:38Like, he wrote the code that allowed satellite TV to work with broadcast TV.
03:43So right here, we've got a lot of important knowledge here.
03:46Well, and I learned the value of local there.
03:49And that's where John and I really bonded in the beginning is everybody is somewhere.
03:55They're from somewhere.
03:56They're going somewhere.
03:58There's things happening somewhere.
03:59So local news just made sense to lean in on that.
04:04And so we wrote the backbone to start streaming.
04:08We literally had no idea what the business model was going to be.
04:12But after about a year, we had 400 local TV stations on our backbone.
04:18And they were just streaming to themselves because there was no business figured out yet.
04:23So we built that.
04:26And we ultimately then helped take Paramount Plus, now known as Paramount Plus, live.
04:33And so when you're watching local on Paramount Plus, and we power lots on Hulu and Fubo and lots of platforms,
04:40it's our backbone that goes into those local TV stations, pulls the broadcasts out, and makes sure you can stream them.
04:49That sounds simple, but it is not.
04:51No, it's not.
04:51And, you know, when they asked me to do the commercial, I was like, what is this Zim?
04:55I don't get it, you know.
04:56And it took me a while to sort of understand it.
04:58Just talking like that, it's sort of broad.
05:00Right now we have an app on the phone.
05:02And he has, we broadcast local news and sports from all over the country.
05:06So if you want to see what's going on in, you know, your hometown, whatever, you go there.
05:10And then we're doing some, you know, original programming.
05:12But we've really been kicking into the live situation.
05:14Really leaning into live.
05:15So just Zim, Zim.com.
05:18You can, Z-E-A-M.
05:19You can go to Zim.com and you can have a menu of local stations.
05:23You can stream and it's not geo-fenced at all.
05:26You can, if you want to know what's going on in Sioux City, Iowa, or Binghamton, New York, or wherever,
05:32or Buffalo, New York, where I used to live outside Buffalo.
05:38And boy, weather is important in Buffalo, New York, let me tell you.
05:42But so you can, so you do that and you provide the architecture.
05:46You called it, you called it the backbone.
05:47The architecture that allows local stations to stream.
05:51And you also do things like the Grammy Awards, like big sporting events.
05:56Super Bowl.
05:57Right, Super Bowl.
05:57So when streamers are, you know, when, when, if there's a problem with, with a live stream
06:02that has, you know, hundreds of, you know, hundreds of millions of people coming to try
06:06to check it out, it's the, it's the engineers behind the scenes at Zim that are making sure
06:10that big events like that stay up.
06:13So you have, so you have sort of that, that sort of almost wholesale where you provide
06:16the architecture for a lot of streaming where people don't see Zim, you're behind the
06:21scenes.
06:21But now increasingly Zim, with, with the help of a very innovative, uh, chief innovation
06:26officer, you're doing some original content, but you're doing it in a different way.
06:31We should have had her do the commercial.
06:33That made more sense to me than what I did.
06:35I studied up because I was interested because again, somebody saying that I was into streaming
06:39in 2009, you know, that, that is way before anybody conceived that there was real, that
06:45there was real business here.
06:47So, you know, local is the one constant, no matter what business models rise up, it, you're
06:53always going to need local news, weather sports.
06:56So on that side, we're just going to make it brain dead simple to get all your local
07:00channels.
07:00And I don't care if it's the CTV companies or the streamers you want local, come to us.
07:06We'll make it inexpensive and easy from there.
07:09That's where we're starting to build, you know, on the local original content side of things.
07:14We're pushing the envelope.
07:15We've done things as crazy as a ice fishing shanty in the middle of a national forest in
07:21the upper peninsula of Michigan and live streaming, you know, two people sitting in a shanty ice
07:27fishing and we had people tuning in watching it.
07:30When you think nothing's on folks, ice fishing right there, but it is actually, but it's a,
07:35it's a great example of almost like, is that something you kind of did to see if you could
07:41do it in part?
07:43Yes.
07:43But we also, you know, as, as John and I started more about the content opportunity, it was
07:48clear to us live is the next great frontier.
07:52And the more we can do live, the better.
07:55And, and so we've got destination.
07:57John is leading on destination music.
08:00Well, we have a studio in New York as well on it, you know, right at times, close to time
08:04square that we go in there.
08:05I took, we were on tour, I was on tour with the beach boys a couple of months ago and I grabbed
08:10a few of the guys and said, let's go into the studio.
08:11We flipped the switch and then we went on for an hour and just played acoustically.
08:14And, you know, it was really a special thing.
08:17So that's, there's so much going on with Zim.
08:20It is complicated.
08:21It's hard to wrap your head around, but I think there's so much opportunity there, especially
08:25as a creator and have a lot of creative friends.
08:27Almost all my friends that, that, um, that I've gone to want to get involved, are getting
08:32involved.
08:32We're signing deals with people.
08:33There's a young comic that who I love and, um, we're going to do a live, um, a live talk show
08:39with him and a late night sort of talk show.
08:41Um, we're doing, we're doing destination comedy where we take the, he's got a van to a 360
08:45van that's, that goes live.
08:47We're doing music and we're doing comedy and, uh, uh, fishing in a, in a hole somewhere.
08:53I think we're hitting the, in the, and I, as you know, there's some opportunity in late
08:57night.
08:57There's some openings for, for people.
09:00So Zim, the brand is going, um, Zim, the brand is kind of going more public now that
09:06you, so now it is becoming more of a consumer facing brand.
09:09Can you spell out exactly?
09:11So that obviously that, that takes you to a new level in terms of marketing and, and
09:15bringing the company.
09:16Can you sketch out those specifically what you did with the destination comedy event,
09:21kind of explain it for the audience and explain why you did it and what it, what you hoped
09:25it would represent for your capabilities.
09:28Yeah.
09:28So I wanted to push the envelope on the technology.
09:32I wanted to get creative folks involved that had a network of their own that could then tell
09:38their friends to tune in and their contacts to tune in.
09:41And I wanted to try to live stream for five straight days, 24 seven.
09:47And I said, when you go to bed at night, park the van so it can see a logo of any kind.
09:53I don't care what it is.
09:55It could be a Marriott logo.
09:56It'd be Adidas for you two.
09:57Right.
09:59You can, look at this.
10:02The next time we'll have it pointed at Adidas shoes.
10:04We'll monetize this next time.
10:06Because if you look at, we all, you know, we have an ad technology that, you know, since
10:10John came out of the flaming pool and our Superbowl commercial, you know, we've done maybe
10:157 billion ads that we've inserted into streams.
10:19We know that the advertising community is saying, Hey, there's gotta be something more, not just
10:24dynamic ad insertion, but what are the live branding opportunities we can participate in.
10:30So yes, when we unleashed the technology on a couple of comedians, we've said, go out there
10:35and do everything that you possibly can do.
10:38So we can then go on the next generation of this programming and bring in advertisers ahead
10:43of time that are not necessarily looking for dynamic ad insertion, but to be a part of
10:48it, to be a part of the destination comedy family.
10:51And John, I mean, as I understand that when you sort of this concept, you were like, this
10:57is tailor made for touring comedians.
10:59What, why, why does this work?
11:01Why do you think this will work so well?
11:03Well, it seems like, you know, over the last five or 10 years, you know, with social media,
11:08people have just really wanted to make us all human, which we are, you know, and pull
11:12the curtain down and see, you know, the wizard of Oz thing.
11:16And so this really does that, you know, for, for music and for comedy and just to be there,
11:20you know, for 12 hours a day with, with a musician touring, we're going to do something
11:24with the route 66, the anniversary is coming up in January.
11:28So we're going to send a couple of musicians out to, but just being there live and, you
11:33know, I mean, you look at Netflix now, I mean, that's really, you know, they spent a lot
11:36of money, you know, trying to, and doing very well with that.
11:39And we have the technology, he's been working this for 20 years, just sitting there, you
11:43know, he's got the studio, we've got this van, we've got this platform.
11:45And so I'm, I'm going to all my friends and, and, and even people that I don't
11:48know saying like, come, come with us, come play in the sandbox, create what you want
11:52for us.
11:53Just, we just want to do it live now.
11:55Is there a world where obviously this is a, this, the, the, the live streaming, the five
11:59days, you did it in July.
12:01Is that right?
12:02Was it July?
12:02And it was a trip in Michigan.
12:04We wrote about this and I, you'd think.
12:05We did.
12:06We did.
12:06Yeah.
12:07So I think there's room for doing that, having multiple versions of destination, anything
12:12actually.
12:13Is there a world, John, where a touring comedian could monetize a tour that way, if
12:19they, with a relatively easy, you know, kind of plug into the zine architecture?
12:23That's a good question.
12:24What I always tempt these guys with and girls is that he can, he, he invented the technology
12:32called AdSync that, that places ads throughout the day in all these local markets.
12:36So if a comic or a musician is going to be playing, we did it with the Beach Boys just
12:39to test out with it, with a QR code.
12:41And we sold a lot of tickets at Jones Beach, I think it was, but he went and got 10 seconds
12:46here or 15 seconds here that were not being used.
12:49So for free, we, we, so that's what we do with the comics or the touring musicians as
12:53well.
12:54Does that make sense?
12:55Absolutely.
12:55And I can, I mean, I can only imagine that this would be at a time when touring revenue
13:00is more important for performers than ever before.
13:02This would be like, oh my God, leave not one second unmonetized.
13:08Right, right.
13:08And it's, it's a hassle to go promote, you have to do interviews and this way you, you
13:12know, you could do a quick ad on your phone and we put it to the local stations of wherever
13:17we're going next and, and sell tickets that way.
13:20The, just the potential is really your, the, the, the wheels start to turn.
13:24Yeah.
13:25So one of the things we did with Jeff Ross was we created one 30 second spot because he's
13:32done the take a banana for the ride tour on Broadway.
13:34And so we took it, we said, just shoot a fun ad, send it to us.
13:40And then, you know, you can use AI or not use AI.
13:44I tend to try to not talk about necessarily cause I don't want to overplay the AI thing,
13:48but we wrote something that would take his ad.
13:52And I'm sure everyone here is familiar with the dreaded slate.
13:55We'll be back in a moment, you know, enjoy this moment or whatever.
13:59That's because the ad wasn't sold.
14:01And so what we did in the case there was our ad sync technology would then condense the
14:07ads.
14:08So, because at the end, when you see that slate, it's because there isn't an ad that fits that.
14:13It feels like failure, honestly.
14:14Right.
14:15So we wrote something that very quickly said, all right, grab the Jeff Ross ad, take it from
14:20a 30 to a 15 or a 15 down to six seconds.
14:23And then we placed it in there as well.
14:25And that actually proved very effective at increasing the fill rates, um, for those ads.
14:32And you wouldn't see the slates.
14:34How many engineers do you have to do to be able to do that on a local basis, that local
14:40targeting?
14:41I mean, the mind reels thinking about the, uh, I mean, I'm sure some of it's automated, but
14:47just the, the architecture of making that happen.
14:50That's why your company is successful and has been around for 20 years.
14:53So, I mean, in comparison to an, you know, Amazon web services or one of those companies
14:58were, were tiny, but we have about 80 really technical people in Marion, Iowa that are
15:05just writing code every day.
15:07What's great is that if I come up with an idea or someone that's working with us comes
15:10with an idea, he's, he'll put 10 people on it the next, you know, uh, I talked to,
15:14speaking of Jimmy Kimmel, um, he's always wanted to do a, um, uh, fantasy football station
15:20or some sort of, you know, and so we've been talking to Jimmy about, and he put his guys
15:24on it and we're in the process of hopefully doing that for Jimmy.
15:27Oh, that could be fun.
15:28I'm glad, you know, I think he could probably use a pick me up, so that's probably good.
15:32And by the way, was that a shot at the Browns in that, in that, in that, in that clip where
15:38you say, where you point out this is football, you know, this is Cincinnati and that was football.
15:42That was real.
15:43I didn't know.
15:43It was not a shot at the Browns.
15:44Was it?
15:45I don't know.
15:46Is this a sports question she's asking?
15:47Yeah, it was a sports question.
15:51Let me ask you, are you in, in, with your more original efforts, are you actively trying
15:56to promote the Zeme brand or are you looking at like social as the, as the kind of the vehicle
16:02to get your content out?
16:04I mean, that's, that's a nice inflection point that we're at today is you kind of get the
16:09social piece for free, right?
16:11So if you have the, if your content travels, you have people who have 40 million followers,
16:1730 million, 10 million.
16:18That doesn't hurt.
16:19Yes.
16:19Right.
16:20And so what we're trying to do is lead by example on the content side.
16:25So we can show what could be leaning very heavily on live pop-up live.
16:30I mean, the, the, the beach boys concert coming in that morning, you know, into our times square
16:35studio, thanks to you, was really a pop-up live event.
16:38And, you know, you texted me, you know, in the wee hours of the morning and said, this
16:43is going to be a big event tomorrow.
16:45Like, well, also Brian Wilson just passed away.
16:46Yeah.
16:47So we sort of felt his spirit during that time as well.
16:50What a great way to just, you know, to, to be able to pay tribute to somebody.
16:54And I'm sure just, you know, just, just singing those songs was probably meaningful.
16:58It was cathartic.
16:59And is that archived?
17:00We can go find it.
17:02The, the archive, the concert is, the live content is archived.
17:05So people can go back and find it if you miss it live.
17:08Yeah.
17:08Anything that runs through the system, you know, becomes an on-demand asset.
17:12Recently, um, for Paramount Plus, we helped create a, uh, sync back to the top of the game
17:20or the start of the game kind of scratch technology.
17:23So that's where the world has to go is if you joined it late, you ought to be able to
17:27sync back to the beginning of the show.
17:29Are you able to, um, are you able to tap in at all to the YouTube architecture?
17:33If something goes through YouTube, is that, does that, is that a problem for your ad for
17:38the advertising that you're weaving in there?
17:41Well, there's a couple of pieces there.
17:43YouTube, YouTube TV.
17:45I'm talking about just YouTube, just original, original model YouTube.
17:50We basically have a standalone platform.
17:53We don't use anything related to, uh, to YouTube, but we do actually provide some local signals
17:59to the YouTube TV because that's what we're very, very good at is the getting the local
18:04broadcast signal and pushing it out to wherever it needs to go.
18:08Right.
18:08And that, again, easy to say, hard, harder to execute.
18:12I can remember 10 years ago when all that was launching the idea of geo-targeting a station.
18:17That was a technical feat that had to be overcome for sure.
18:22You know, we cleared the first ever rights for, uh, streaming any syndicated show at all.
18:27It was the Ellen show in 2011 and I spent hours on end at Warner Brothers convincing the folks
18:34that I can keep it in market, in pattern, and only the viewers that would otherwise see
18:40it if they put up an antenna, uh, will see this over the stream.
18:44And that was the very first show to be streamed of, of any kind.
18:47Wow.
18:48That's a good piece of trivia.
18:49John, as you go out into this great land of ours, what are you, do you feel like, I
18:55mean, I think we, we were talking a little bit earlier, but that there's so much talent
18:59out there.
18:59What do you find when you're sort of out there talking to people about what, you know, in
19:03clubs and what, what people are talking about, what do you think that a service like this
19:09can do in terms of just putting a spotlight on talent that may be very far away from New
19:13York or LA or Chicago comedy clubs or, or any kind of performers.
19:18Does, do you feel like this could be a vehicle for discovery of talent?
19:22Yeah, absolutely.
19:22Yeah.
19:23I, you know, I've been finding so many talented people on, on Instagram.
19:27In fact, we replaced, uh, uh, one of the drummers, um, in the Beach Boys a couple of years
19:32ago.
19:32I found the guy on Instagram and I, I, you know, I have no problem DMing someone saying,
19:37I'm a fan.
19:38I'm, I really like what you're doing.
19:39Uh, you know, um, that happened with Matt Friend, who's a young, uh, and I have to believe
19:43people are like, this is not John.
19:45Sometimes they don't.
19:46Yeah.
19:46It takes a minute to convince them.
19:47No, I really am John Stamos.
19:49Yeah.
19:49That was with the Beach Boy guy.
19:51I DMed him and said, Hey, what are you doing this summer?
19:52You know?
19:53And he says, is this really you?
19:54And I, so I FaceTime, I said, we're looking for a drummer for the Beach Boys.
19:57And he was like, Oh my God.
19:58You know, crazy.
19:59Uh, there's, you know, some young drummers that I sort of a mentor, not in the drumming world,
20:03but one of them is becoming very famous.
20:05And so he kind of asks me about that and Matt Friend is a, is a new one that I really am
20:09proud of this kid.
20:10He's a young impressionist who's does really well.
20:12And I think he'd be great on Zeme.
20:13And so, yeah, so I find more probably online than, than I do out in the world, but the,
20:18the talent is so incredible.
20:20Uh, and, and to, to reach out to someone and go, Hey, you want to come over here and
20:24play in our sandbox and see what you got going over here?
20:26Is it, um, it's a real, um, I felt I've had so many mentors in my life.
20:31I started with Jack Klugman and Gary Marshall and Don Rickles was, and so I find myself
20:35mentor, you know, being put in that position and sort of a, a pay it forward position really.
20:40And I'm just loving it.
20:41And now I have, I have an avenue to go, come over here and do this with us, you know, and
20:45come up with ideas.
20:45I'm sure, you know, just watching this, you know, hopefully if anybody has any good ideas
20:49for us, we'll be out there.
20:50Um, but there's just so much just sitting there to be taken advantage of in a good way.
20:55It's, and it seems like you, you know, all your skills and your connections are coming
21:01into play in terms of being creative.
21:03Well, a hundred percent.
21:04Yeah.
21:04We've met with a lot of creative friends, you know, and, and also, uh, you know, people
21:09in the business, we went over to Netflix and talked to them about what we're doing live
21:12and if we could be part of what they're doing.
21:13And, uh, we've met with a lot of agents and a lot of management companies and, um, everybody's
21:18very interested.
21:19They're just, it's just, they got to figure out how can I fit into this world?
21:22And, and the more we get out there and pitch it, the more people are coming around and
21:26going, what about this?
21:26What about that?
21:27Well, the architecture of monetization, I'm sure helps, helps with those conversations.
21:33Um, let's close by a little crystal ball gazing.
21:37What we'll start with Jack, what, whether it's a platform or a technology or, or an application
21:42or, you know, a new frontier for Zeme, what are you excited about in the coming, let's say
21:4712, 18 months?
21:49Well, I can tell you what we're working on and, and I call it pro, uh, codename Ernestine.
21:54Remember Lily Tomlin played the switchboard operator?
21:57Yes.
21:58Uh, we are very, very focused on making streaming work like that.
22:03So any content creator run one ringy dingy, we're not going to be as troublesome of slowing
22:10it down.
22:11We're going to make the connection inexpensive and fast.
22:15And we're going to be the Lily Tomlin Ernestine character.
22:18So if you have content or a sports league or anything, because what slows streaming down
22:23a cost and complexity, if we consult for those, we'll take any content, any league, whatever
22:30it is, pull it in, plug it in like Ernestine did and make streaming easier.
22:34That's great.
22:35Great image.
22:36Google that later.
22:37All right, John, chief innovation officer pressures on what, what's exciting you?
22:42What, what in the future is like, what in the near future are you excited to get your arms
22:47around and start playing with?
22:49One of the first things I said to him was like, I would love to see Zeme as your home channel.
22:54You turn on the TV instead of LG or whatever, you know, Apple, it will be, it will be Zeme.
22:58And it would, it would, I want something that would curate what I watch, what my wife watches,
23:03what I watch with our kids and not have to, you know, sit there for 20 minutes on every
23:07platform and try to figure out, you know how you do it.
23:09And then it's like a half hour's gone by and hell, I'll just go to sleep.
23:11Then you wind up watching full house reruns.
23:13I do that a lot.
23:16But to, but, but it would, but just to have a link and it would just go hit the show,
23:20go to Netflix, go to Apple, go to, and I don't think anybody's doing that.
23:24That's my dream is to see it be, uh, you know, your home screen and your place where
23:28you start in the morning and the place where you end at night.
23:30I, I have said for a long time, there is still an enormous opportunity in navigation.
23:36And, uh, we'll, we'll watch Zeme to see how, how you guys tackle that.
23:40Sounds good.
23:41Thank you both so much for your time.
23:44Thank you, everybody.
23:44Appreciate it.
23:45Thanks everybody.
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