As perceptions and usage of “traditional” social media platforms such as Instagram or Facebook change and remain unpredictable, TikTok has emerged to dominate the social media landscape and create a fresh opportunity for fashion-first creators. This workshop will be led by digital content creators and sister-duo Natesha and Nuni Yusuf, or more famously known as The Yusufs. They’ll share tips, insights, and field questions on how they built a valuable, authentic, and engaged community as global content creators, entrepreneurs, pivoted their creativity for an ever-changing landscape, and how they ultimately turned their passion into a business.
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