00:00So this is something that's been very hot recently.
00:02You know, I've had a lot of different guests recently on the show.
00:06And there is this one word that I'm thinking about right now.
00:10And I just jotted this down.
00:11Trust.
00:12Richard, how are you building trust with your team?
00:17With no surprises.
00:19I like being forthright.
00:20If it is with my team, for an example, I will make sure that they have all the resources
00:25to reduce any sort of fear, because that's a morbid anticipation of something that hasn't
00:30happened yet.
00:30If I only give you a list of 100 numbers and all of them are wrong, you're going to feel
00:34very uncomfortable.
00:36But I have to let my agents know that I spoke to the client and we're getting a new list,
00:39or we're going to be working on rebuttals, or we're going to work on an email template.
00:43And so as long as people participate and they're engaged, it reduces any sort of fear and increases
00:49the trust.
00:50I don't expect it off the bat.
00:52Just because I own a company, you shouldn't trust me.
00:54I need to earn that.
00:55Maybe by doing your due diligence, sending my credentials, giving referrals and references,
01:02possibly when you're on the phone with me, earning your business by giving you consulting
01:06for free.
01:07It's almost like the Chinese restaurant at the mall.
01:10They'll give you a little toothpick of the sesame chicken.
01:14That's smart because you know it's good enough and you know I'm going to order it.
01:17But if it were my Chinese restaurant, I'd probably give you at least a half a dish.
01:21So you really love it.
01:23You know, I'm a guy that gives heavy portions.
01:25And so it's my pleasure not to give away special sauce because there's really no special sauce
01:30here.
01:30It's just common sense and I can work you through certain techniques.
01:33But if somebody calls me, I'll walk you through your script.
01:36I'll make suggestions.
01:37I'll explain metrics and why there's a difference between a predictive dialer and manual dialing.
01:43And I'll do that with the agents as well.
01:44I'm not going to say why I'm going to do a what and a how so then they can give
01:50me their
01:50arguments on how they would be able to be more productive or what is holding them back
01:56from converting a call and fulfilling clients needs.
01:59And, you know, Javi, I think a lot of it has to do with maturity.
02:04And the second thing is impulse control.
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