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00:03Counterpoint Research expects global smartphone sell-through volumes to decline 10% year-over-year
00:08in April 2026, the industry's weakest monthly performance since May 2020, according to a
00:14Thursday report. The firm projects full-year 2026 shipments to fall roughly 14% to their lowest
00:20levels since 2013, while average selling prices rise about 14%. Samsung's global sales are
00:27expected to decline 3% year-over-year in April, as higher prices and reduced promotions hurt
00:33demand for its A-Series in India, Latin America, and Eastern Europe. Apple is forecast to be
00:38the only top-five brand to post year-over-year growth, driven by strong iPhone 17 demand.
00:45Huawei is the fastest-growing top-ten brand and the only major Chinese OEM expected to
00:50grow in April. Xiaomi, Realme, and Transion face steep declines as supply titans.
00:57For all things money, visit Benzinga.com.
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