Samsung Gains Ground In U.S. Smartphone Market, Challenging Apple's Longstanding Dominance

Samsung is gaining ground on Apple's market share in the U.S. smartphone market, according to CNBC. Samsung’s U.S. smartphone market share rose to 31% in the second quarter while Apple’s share slipped to 49%, according to Canalys. Apple still leads U.S. smartphone sales, but its recent decline signals rare turbulence after more than a decade of dominance. Apple shares are down 7.5% this year, lagging most U.S. megacap tech stocks, while Samsung’s stock has climbed about 35% in 2025. Samsung’s foldable models and Galaxy S25 Edge are drawing strong consumer attention, with the Z Fold 7 surpassing preorder records and driving a 16% sell-through increase. Apple’s share fell to 49% from 56% as tariffs disrupted the industry and Samsung leveraged its broader lineup, including foldable and low-end devices. Apple, still leading the U.S. market, is preparing a slimmer iPhone and may launch its first foldable by 2026.