Samsung is gaining ground on Apple's market share in the U.S. smartphone market, according to CNBC. Samsung’s U.S. smartphone market share rose to 31% in the second quarter while Apple’s share slipped to 49%, according to Canalys. Apple still leads U.S. smartphone sales, but its recent decline signals rare turbulence after more than a decade of dominance. Apple shares are down 7.5% this year, lagging most U.S. megacap tech stocks, while Samsung’s stock has climbed about 35% in 2025. Samsung’s foldable models and Galaxy S25 Edge are drawing strong consumer attention, with the Z Fold 7 surpassing preorder records and driving a 16% sell-through increase. Apple’s share fell to 49% from 56% as tariffs disrupted the industry and Samsung leveraged its broader lineup, including foldable and low-end devices. Apple, still leading the U.S. market, is preparing a slimmer iPhone and may launch its first foldable by 2026.
