Apple Faces Slumping Shipments in China as Huawei’s High-End Smartphones Gain Momentum

Sales of foreign phone brands in China plunged in November, highlighting challenges for Apple. Shipments of foreign mobile phones were down significantly year-on-year in October and November. based on data from the China Academy of Information and Communications Technology. The data does not specify individual brand figures, but Apple dominates the global smartphone market. Domestic brands in China have intensified competition. Huawei’s resurgence was driven by high-end models and outpaced Apple’s growth in late 2023. Apple aims to regain momentum with its iPhone 16 series, but its AI features, Apple Intelligence, remain unavailable in China.