00:00OIB, all you need to do is that on my car, OIB, and gentlemen on stage, we will like for
00:05all of you, please surprise!
00:10Today's gathering is more than just an exhibition of brands and business opportunities.
00:17It reflects Malaysia's strong commitment to strengthening the franchise ecosystem as a key driver of economic growth, entrepreneurship, and inclusive
00:28prosperity.
00:30The franchise industry has become one of the nation's most resilient and dynamic economic sectors, creating jobs, empowering entrepreneurs, and
00:42enabling local businesses to grow through structured and scalable business models.
00:48In fact, Malaysia's franchise industry contributed more than RM36 billion to the national economy in 2022, reflecting its growing economic
01:02significance and resilience amid an increasingly competitive global economy.
01:09Ladies and gentlemen, today's business environment is evolving at an unprecedented pace.
01:18Rising operating costs, changing consumer expectations, digital disruption, and global economic uncertainties are reshaping industries across the world.
01:31In facing these realities, we must continue to adapt, innovate, and strengthen its resilience.
01:39Despite these challenges, franchising remains one of the most structured and resilient business models within the modern economy.
01:50Franchising today is no longer confined to food and beverage businesses alone.
01:57The industry has successfully expanded into sectors such as healthcare, education, retail, logistics, wellness, automotive services, tourism, technology, and professional
02:13services, reflecting its growing relevance in a diversified economy.
02:19What makes franchising unique is its ability to accelerate entrepreneurship while reducing business risk.
02:28It allows aspiring entrepreneurs to participate in established business systems with structured guidance and operational support.
02:38Beyond business expansion, franchising strengthens local supply chains, drives innovation, and enhances the competitiveness of Malaysian brands in regional and
02:52global markets.
02:53Every successful franchise ecosystem also creates multifamily effects across the economy from suppliers and logistic providers to marketing, training, digital
03:08services, and local SMEs supporting franchise operations.
03:12On behalf of the government, our aspiration is clear.
03:17We want Malaysia not only to become a strong franchise market but also a recognized exporter of franchise brands, business
03:26systems, and entrepreneurial expertise to the regional and global economy.
03:32Looking ahead, the government has also set an ambitious aspiration for Malaysia's franchise industry to achieve 100 billion ringgit in
03:44sales by 2030.
03:47This will require stronger international expansion, greater innovation, digital adoption, and the continuous strengthening of Malaysia's franchise ecosystem.
04:00In this regard, I encourage KPDN, Pernas, MFA, and all industry stakeholders to continue strengthening the franchise ecosystem through financial
04:12support, market access initiatives, talent development, and international collaboration.
04:21Ladies and gentlemen, ladies and gentlemen, as the franchise industry continues to grow, the development of skill and professional talent
04:31will be essential to ensure its long-term sustainability.
04:36Beyond strong brands and business systems, successful franchises rely on capable workforce that can maintain quality, consistency, and operational excellence.
04:52In this regard, technical and vocational education training, TVET, have an important role to play in preparing industry-ready talent.
05:07Through practical and hands-on learning, TVET can equip individuals with technical, digital, and consumer service skills required by today's
05:21franchise businesses.
05:22A strong collaboration between the franchise industry and TVET institutions can also help address workforce shortages, improve productivity, and strengthen
05:36service standards across the sector.
05:38As part of the government's aspiration to strengthen the nation's talent ecosystem, Malaysia would greatly benefit from a dedicated training
05:49institution that aligns TVET programs with the operational and industry needs of franchise businesses.
05:59An initiative, an initiative I understand the ministry and MFA are currently working towards.
06:06Ultimately, these efforts will strengthen industry competitiveness and support the sustainable expansion of both local and international franchise brands.
06:29An initiative, with systematically companies, the knowledge of community are being built made for applications of ciento-pingбільs.
06:31To be founded as an initiative, which has been judged by the national Ll
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