00:02Hello and welcome to Tech Talks. It's my pleasure to welcome today Isabel Marie, Director of Strategic Projects at JC
00:09Deco. Isabel, thank you so much for joining me here.
00:12Hello, Molly. Lovely to see you again.
00:14Well, I'd like to ask you about Viva Tech this year. JC Deco is returning. Tell us about the theme.
00:19It really is a special edition this year since it's Viva Tech's 10th anniversary.
00:25JC Deco has been a partner since the very first edition and we have seen a wealth of innovation from
00:32startups and corporates alike.
00:34It's been also, I think, an innovation journey for JC Deco and probably an accelerator too.
00:40So in 2026, the vision we're developing is called From the Future and it's there to really inspire the next
00:50decade of high-tech media solutions and also the reinterpretation of one of our most iconic street furniture, the bus
00:59shelter.
01:00The bus shelter. Excellent. Well, tell us then about what visitors can expect from your booth.
01:04Our booth, which is called the JC Deco Mezzanine, will showcase smart and innovative solutions that will shape the future
01:12of digital out-of-home media, but also improve the quality of city life.
01:17Our experts will present immersive digital experiences and they will explain how data and AI drive digital, which is a
01:27key growth driver for our industry.
01:29We have partnered with brands, with art studios and with startups to create original digital experiences that will inspire the
01:38next generation.
01:39And finally, we will unveil a brand new street furniture concept.
01:44So it's both a very high-tech bus shelter that's climate conscious and a hub of services.
01:51And it really will contribute to what we feel is an underlying trend that we see in many geographies for
01:59a more connected and caring city.
02:02Now tell us, are there any special events we can expect?
02:04Yes, definitely. You need to come back to the JC Deco Mezzanine on the Friday.
02:08We're hosting the 2026 vision from Software Republic, which is an innovation collective with JC Deco, of course, but with
02:18Renault, Atos, Dassault Systèmes, Esté Microelectronique and Thales.
02:23It's completely in line with our From the Future vision for 2026.
02:28And it's an innovative ecosystem that will be key to sustainable urban life and city management in the coming years.
02:37Wonderful. We certainly look forward to that, Isabel. Thank you so much for taking the time to join me.
02:41And a happy anniversary to VivaTech. We're very proud to be part of that incredible adventure.
02:47Join us June 17th through 20th at VivaTech, the place to be to be.
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