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Before United Wholesale Mortgage became one of the biggest names in mortgage lending, it operated out of what employees called “the pie shop”. Four decades later, the company has thousands of employees, massive industry influence and a culture its leaders fiercely protest. In this episode of Ten Minute Talks, Shon Washington sits down with Allison LaForgia to explore how UWM built momentum that’s lasted decades.

This episode dives into leadership under pressure, scaling without losing identity, and embracing artificial intelligence and why companies winning the future if mortgage won’t just be the most advanced, they’ll be the most adaptable. Washington also shares what younger leaders can teach the industry about technology, growth and staying relentlessly driven.

#UWMLongTermSuccess #RealEstateLeadership #MortgageIndustry #RelationshipBuilding

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Transcript
00:10I'm Alison LaForgia, and on this episode of 10 Minute Talks, I'm with Sean Washington,
00:15who's the Assistant Vice President of Real Estate Agent Relations at United Wholesale
00:20Mortgage. Sean, thank you for joining me today. Excited to be here. Thank you.
00:23Now, UWM is celebrating a pretty big milestone, 40 years of growth and innovation in the industry.
00:32From your perspective, what leadership mindset has been essential to building something that
00:38has lasted decades and not cycles? Well, what it makes me think about is, one,
00:43how long we've been doing it. It's been 40 years now, right? And if you think about the way that
00:49Jeff did things, the way that Matt have done things since the beginning,
00:52they've always focused on doing the right thing, right? I mean, when you think about
00:56the crash of 2008, right? Before then, during then, after then, we've always been here.
01:03And that's just because we always focus on the client, and we've always focused on our people.
01:07And, you know, even when people aren't looking, we're doing what's right.
01:10So you just mentioned doing everything, doing what's right, even when no one's looking.
01:15Yeah. There are some very seasoned brokers who often say that long-term success comes from
01:21prioritizing relationships, especially over transactions. How has that philosophy shaped
01:27your leadership style and the way that UWM supports its broker network?
01:32Well, for me personally, I think about the people that helped me get to where I am today.
01:38Um, you know, there are people that took chances on me in my career, probably when they shouldn't
01:43have. Um, and I know that if it wasn't for them, I wouldn't be where I am today. And so
01:48I try and
01:49instill that, uh, in the people that I promote and hire, um, look for skills that I think can translate
01:56in ways that other people might not see. Uh, it makes, it makes me think about something that one of
02:01my broker partners, Nate Davis used to say is, and I think Matt agrees with this is we look for
02:06people
02:07with PhDs, poor, hungry, and determined. Okay. All the degrees in the world cannot compare to
02:13somebody that's hungry, that somebody that does not have everything, but is always willing to figure
02:18it out. And I think that, um, the people that I've been able to partner with, we share that same
02:24perspective and we share that kind of growth and it's always worked. I think that that's a fantastic
02:30way to look at things. One of my favorite sports moments is, was right before the Philadelphia
02:37Eagles won their first Superbowl. And we saw Jason Kelsey go on and he said, hungry dogs run
02:43faster. Well, I don't know if I want to talk about that cause I'm a Tom Brady fan. So next
02:48topic, please. Next topic. Next topic. It's all good. I was there though. That was a sad day
02:53for me. That was a sad day for me, but I totally get what you're saying. So there's four decades
03:01of more and the mortgage industry has gone through several market cycles. Yeah. How do you lead teams
03:08to stay consistent in some of the values that you just mentioned and execution, even as external
03:14conditions constantly shift? So, you know, as somebody that talks to, you know, roughly 1200 real
03:21estate agents a month, one thing I talked to a lot of real estate leaders about is the longer that
03:27we
03:27tend to be in this industry, the farther we allow ourselves to get to the, from the fundamentals.
03:32And so, you know, one thing that I like to discuss and help teach to a lot of leaders in
03:37real estate
03:37is let's not forget where we came from. And I think that our six pillars at UWM and also the
03:43way we
03:43carry ourselves for decades is we never forget the small things that got us there, which are very simple.
03:49But at the end of the day, it's always been effective. So I think that the only way to build
03:54consistency and building relationships and longevity is to stick to the fundamentals of
03:59focusing on the people, focusing on the growth, focusing on technology and doing things the right
04:05way for the right reasons. Leaders at UWM have emphasized the importance of delivering ongoing
04:12value to partners. How do you instill that mindset across the organization so that it becomes part
04:18of the culture and not just a talking point? Well, I think that goes back to, you know,
04:24my last response is fundamentals, right? But also being willing to accept change. So, you know,
04:30when you see Matt speak about adopting new technology, I mean, every single sales meeting,
04:35you know, when he talks about new tools and exclusives, it's because they're important,
04:39right? And we have so many different tools at UWM to where it's very hard to remember them all,
04:44right? You can't get somebody on the phone and talk about all 275 tools that we came out with in
04:49the last six to 12 months, right? So I think that not only focusing on the fundamentals, which is
04:55important, which is standard, which is a conservative way to look at it, but also when times change,
05:00you got to be ready to change with it. And as long as it is consistent with your values, I
05:04think that
05:05you're always going to end up seeing growth that's going to be positive.
05:08So as you look to the next chapter for UWM, what does the future of relationship-driven
05:14leadership look like? And how can the next generation of leaders build on that foundation?
05:21Well, there's so much, there's so much history in what we've been able to accomplish. I mean,
05:26I've been there for 14 years next week, actually. And so when I started, there was, I don't know,
05:3320 of us in what we used to call the pie shop. It was a Baker Square that we converted
05:39into a sales
05:40office at that time, back in Birmingham. And, you know, that was 14 years ago. And to be able to
05:46see that kind of growth, I think being able to reference the history of what's always worked is
05:51really what allows people to really believe in what we do. And if you were to walk into our office,
05:57we have, I don't know, roughly 9,000, 10,000 people in one location. People notice that every single
06:03person here believes in what they're doing, right? And I think that's just because history's shown
06:08that what we do works. What a fantastic culture. Yeah, we enjoy it. People will come out there and
06:16visit and think that it's unreal until they sit down and have lunch with your con executive. And
06:21we give the why behind why we love walking into the door, the why behind why I've been there for
06:2714
06:27years. We don't just say, hey, we love this place. We'll tell you why. And then agents and loan
06:32officers that are new, partnering with us, leave and understand. They leave and they say, I get it.
06:37Yeah. I get it now. Right. So. So, Sean, as the mortgage industry continues to evolve through
06:45technology advancements, servicing models and borrower expert expectations continuing to change,
06:52where do you see the greatest opportunity for leaders to drive meaningful change?
06:58One is through adoption, right? I mean, artificial intelligence is here.
07:04I'm a little bit late to the game myself, right? You know, it took a lot of talking into for
07:10me to
07:10finally give in and say, OK, let me learn what gamma is and how to leverage gamma. Let me learn
07:15how to
07:16leverage chat GPT. Let me learn how to leverage chat UWM and learn how to speak to it, learn how
07:22to ask it
07:23the right questions. And it's kind of mind blowing on truly what artificial intelligence can do.
07:28So I would think that if we're looking towards the future, if we're looking towards how to raise
07:32young leaders, I think our young leaders are going to be coming up are probably a lot smarter than us
07:38in what's going to be coming. But I think that as leaders right now, if we focus on being able
07:43to
07:43hone in on those skills of the young generation and helping them apply it in the best way as possible,
07:48which is to the fundamentals of what UWM believes in and consistent with our culture, I think that
07:53our growth is going to be exponential within the next two to five years.
07:57Well, it's already been exponential. Sean, congratulations to the whole UWM crew on 40 years.
08:03I can't wait to see what it looks like in the future.
08:06I appreciate that. Thank you.
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