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So: Our first-ever R29 Fall Look Book is officially here. Fall is the ultimate season of reinvention, so we asked experts Zerina Akers, Sir John, Brittney Boyce, and Coree Moreno to give us their most iconic and wearable takes on fall style. The result? 20 original looks across fashion and beauty, straight from their moodboard to yours. Save it. Share it. Bring it to your next hair appointment. Make it yours.

Read More About The R29 Fall Lookbook
https://www.refinery29.com/en-us/fall-2025-fashion-beauty-lookbook
https://www.refinery29.com/en-us/fall-2025-fashion-beauty-trends-forecast

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Transcript
00:05Hi, I'm Brooke. I'm the chief content officer at Refinery29. It's a hot summer day in Silver
00:10Lake, but we're shooting fall 2025 inside. Let's go check it out. So we are shooting a lot. We're
00:19shooting nails, we're shooting fashion, we're shooting hair, we're shooting makeup, and we've
00:22got incredible mood boards. We've really thought of every single detail to bring you guys the best
00:27of the fall season. Let's go see what they're shooting on set. We've got our incredible
00:34creative team here. Zarina, our incredible stylist. Right now we're shooting beauty, which is my
00:43personal favorite. What's special about having Sir John here is Sir John. He's in his creative
00:47director era, but we got him on set today, which is honestly like such a treat. And the looks he
00:52created are incredible. There's a reason that Sir John is Sir John. What's different for you? I feel
00:56like summer, we're in swimsuits, we're in snow makeup, but then it's fall, it's like it's time
01:00to get dressed again, at least for me. You're not so much dictated by the weather. Time for us to
01:04get
01:04rich again, rich in texture, rich in fabrics, saturated in colors and hues. You get a chance
01:08to really have your personality show. What do you want to draw in? Beauty has the ability to not just
01:13identify who you are, but to pull it in your tribe. You don't really believe in trends when it comes
01:17to
01:17beauty, right? I grew up in the industry in a time where everything is so pressed about what runways or
01:23red carpets can the women or the people look like, or why do we ever teach someone? Their kind of
01:28beauty isn't inside. This look I feel like has so much personality. What inspired you to do this for
01:32fall? What I wanted to do is create contrast. So this spoiled lid is contrast. It kind of reminds me
01:37of Bratz with a little bit of Harlem Edge. Are there any products or shades that are defining fall for
01:42you
01:42right now? The color that is going to be indicative of where we are right now is really driven by
01:46personality. Using your compression as a marker, using your wardrobe as a marker or as a highlighter,
01:50how can you sustain a beautiful look throughout the fall without having to go back to Sephora
01:54or also every weekend? For example, right now I have a tan. I was on vacation and I'm a little
01:57bit red right now, but I want to wear it because it makes me feel like a holiday. Is this
02:01how I'm
02:01supposed to be doing concealer? I like to use a super fluffy brush and then blend. And what this does
02:05is it gives it almost like an airbrush quality. I want to make sure that it dissipates so I'm not
02:09pulling too much product on the skin. If you can see your foundation in the camera lens, it would be
02:13bad for me.
02:15We're pulling from the rotation of the universe today. That's what we're doing. We were really feeling
02:19like the drama of cinema, but trying to give it some kind of nouveau, modern identity. I love the
02:26fact that the eyes are not necessarily super aggressive. 90s does 40s, back in the whole
02:31golden era of Hollywood. Speaking of Hollywood, feline and nostalgia. I love the glamour of the
02:35Regency era Hollywood. It was just so ultimately feminine and it was so exaggerated in features.
02:41Luckily, we had individual bottle lashes. If you don't have lashes or if you don't feel comfortable,
02:45use two different mascaras. Telescopic by L'Oreal or something like that and then go in with
02:49something that has tons of volume. You're separating mascara as your primer. I love how
02:52bold this is. Downtown 88. I love this juxtaposition between the frost and the shimmer. And our model
02:57just really personified everything. The photographer killed it. The celestial beauty. I have these
03:02beautiful pearls to give a nice light reflection. So it's going to be almost like a faux star filter
03:06walking around Manhattan. And then we just made sure we did a soft wash of like a transparent silver
03:12to give it a little bit of a base. And that's it.
03:15With the new season, I'm always looking for manicure inspo. So I was so excited when Brittany Boyce created
03:20these five incredible nail looks that you can literally screenshot, bring it straight to your
03:24manicures and say, I want exactly this. You've seen her work on Kate Hudson, Kim Kardashian, Megan
03:31Fox, Machine Gun Kelly, Brittany. I'm going to start with my personal favorite. The brown jelly nails.
03:36It's a very milky jelly brown. And then I airbrushed the base of it with black. So that part wasn't
03:41see through. And then the tips are airbrushed and like a bluish gray. So the square kind of another
03:46trend that we're going to see more and more for fall. Yeah, definitely. There's just something
03:49about it like makes you feel a little bit cooler. Let's talk about this beautiful airbrushed burgundy
03:54set. I love an aura. I'm obsessed. I put the Prince Albert balls on the sides of the few of
03:59them,
03:59which are kind of cool. One of my favorite trends, you did this beautiful chrome manicure for us.
04:03How should people think about integrating chrome into their nails? I really look at it as like a neutral
04:07that goes with everything. Even if you wear gold, a silver chrome is still so cool. Regular to long
04:12nails to nail art, like chrome is such a vibe. Any tips for people that are nervous to take risks
04:17when it comes to their nails? I mean, like you only live once. They last like two to three weeks.
04:22Do it. Be bold. Corey Marino, who I've been going to, to get my hair done here in LA. Such
04:29a talent.
04:30He works with Jodi Turner-Smith, Zendaya, Natasha Lyonne. He creates incredible hair looks. I think you
04:35all are going to be so inspired by the hair looks that you see from Corey today. What do you
04:38think
04:38is different about ball versus all of the other seasons? Humidity isn't a factor in any of my
04:43options. Also, I think about collars and hats and wool neck pieces and turtleneck. So this is
04:49definitely in Bob territory. It's time to be shorter lengths. It's also like a healthy hair season.
04:53Seasons are starting to get drier. So it's really that time to start focusing on like nourishing the hair.
04:59And what are you excited about for this fall? I feel like we're having this almost resurgence of
05:03worker wear. Office Siren has been around, but I feel as though like people are taking it a little
05:07bit deeper. Hittering out their like specialty style. And not something I'm saying to kind of
05:11dress up and be in that vibe. All right. Well, let's chat about each of these looks. I'm absolutely
05:16obsessed with this modern beehive that you created. The recreation is the permit on your
05:21hair length. And oddly enough, shags and shorter layers work best for this type of styling because
05:27you're not having to hide and tuck ends in places that they shouldn't go. It's like immediate
05:31sexiness without even trying. The hidden bob. It's one of those tricks that hairdressers in my
05:36position would have to just have in their arsenal. But I also feel like it's great for the everyday
05:40woman. Yeah, it's okay. The everyday girl can do this. I think this is my favorite, this braided up
05:45dude. This is super important to me because I just feel like oftentimes braids aren't something
05:50referenced for evening wear or something formal. So it's just really important for me to show the
05:55variation and the range that braids actually have. So this I consider the grunge chignon. A low bun.
06:02Being transitioned into something really, really modern. I think that it's so timeless. I could
06:06see this on a mature woman. I could see this on a younger girl. I could see someone with natural
06:11hair
06:11and someone with smooth hair. I just think it's so versatile. The new wave. I feel like the new wave
06:16is something that's done a lot. But I also feel as though that it's lost its refinement. Everybody's
06:22wearing kind of this beachy. You can kind of cramp. But I want to kind of like show this style
06:25using a flat arm because you're really able to customize that wave. So if you're wanting to
06:29accent cheekbones, like those waves need to be starting there. If you're wanting to accent jaw,
06:34those waves should be starting there.
06:39I'm so excited to get finally dressed for fall. We asked celebrity stylist Serena Akers to create
06:43five capsule looks for us, but using what we already probably have in our closet.
06:48When it comes to updating our look for fall, what accessories should we think about?
06:51I think suede in general is going to be really huge this fall. The darker red tone.
06:56Is this like a color that you think works with everyone, every skin type?
06:59It's all about placement. If you're afraid of color, you may not want to do red at the top.
07:02You're incorporating like a glove, an accessory, a hat tag, you know, on a skirt or a fair
07:07pant. It was like really expensive. And this clutch is just so beautiful.
07:10Speaking of expensive, if you only invest in one thing for fall, what should that thing be?
07:15I think a great jacket, like a beautiful suede jacket.
07:18So like something like this.
07:19Exactly. And also another trend I'm seeing is also the collarless jacket.
07:23Stripes is a huge trend. I think it's really about mixing stripes.
07:26The grunge trend is really where you can bring in the pieces that you already have,
07:30mixing it with some different textures.
07:32You want to love every piece that's in your closet because then when you go to put it on,
07:35you're going to feel your most confident self.
07:39Hi, Refinery29. I'm Zarina Akers, stylist and costume designer. And today I'm going to be walking
07:44you through the looks for the style forecast shoot for fall 2025. For our first look, I wanted to go
07:50for like neo-academia. It's really about like the modern scholar. What I love about it is that you can
07:55incorporate like menswear inspiration. So it's including neckties, but making it young and fresh.
08:02So throwing over a leather bomber, pairing it with really cool jeans. Today we're layering up on
08:08shirting, pairing it with a pleated skirt, then super into a rugby, two different stripes, mixing lines.
08:14So this next look is one of my favorites. It's Luxe Brunch. It's effortless, but it's elevated.
08:20It's all about that texture and details. I really love this like patchwork moto jacket that we're
08:26doing today, but then also mixing plaids. So we have this like plaid skirt, then throw in the
08:32tartan flannel around the waist. It's just like super easy and have fun with it.
08:38Everyone, amazing job. That is a wrap.
08:47If you want more videos like this, if you're looking for continual inspiration, make sure
08:50you subscribe right here.
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