00:05Hello, if in the course of this recording today you are crying, you will not think that it is frustrating
00:12to see that we are fishing errors and we continue to commit.
00:16What happens is that I am with a gripe, a fever, that I have been laughing since the past few
00:21days.
00:22But well, there were some for crying this week.
00:25One dolorous is the man who fell with a boy in his car.
00:33Another that ended up being nice, the next Nazi in being casado, but with S and no with Z.
00:42And like asked Ali, arroba el cachaco.
00:46The news is international or is the farandula?
00:48We invited to the marriage.
00:51We called Boca Juniors a Boca Juniors, the team that came to play the summer tournament in Bogotá.
00:58In fact, we continued with a lot of orthography and tipeo, especially in the .com.
01:05But also in the impreso, we had our terrible
01:08throes this week.
01:10The worst, for my pleasure, was the last Sunday morning, with the events in Arauca,
01:16that they were known little by little during the day.
01:19And in the night, the truth is that we didn't dimension it.
01:22And the next day, the impreso came without a single line,
01:25we had to find out what happened in Arauca, when it was clearly the news of public and even economic
01:33of the moment.
01:35They were not the lights for complete.
01:37But the worst is that we happened to the same time with the news of the detention
01:44of the first members of the ejército anti-restitution,
01:47and we had to find out all the plans for them.
01:51We have one that we have led here in El Espectador since the first news started.
01:57And we have not carried out any line on the news of the miércoles,
02:01even though it was a news for everyone.
02:04The debate was on the side of our report on the martes,
02:09which actually coincided with the most of the newspapers of the world,
02:14that was the kind of surprise and kind of James Holmes, the assassin of Denver in the movie Batman movie
02:23and with a title that said, asesino en serio
02:27by there, arroba Diego Santos, Diego Santos, it was a title very polémico
02:32I really didn't understand the polémica that he had planned, it's true that it was a title that
02:37it gave us a lot of brega the day anterior, it proposed Nelson, the photographer and in the beginning
02:44well, we seemed to have a game of words, it was not appropriate, maybe that was the debate that they
02:52planned
02:53but then, we looked at the face of surprise, like I said, I did that, of this guy who was
03:02going to be the guasón
03:03well, it seemed that the title was put in his place, yes, it was serious, yes, it was an assassin
03:10this time, more than a game of words, it was like a jalonazo to the reality
03:18more interesting was another debate that he planned, arroba Pepe Gómez
03:23that he sent me a photograph, this photograph, with the two portals that he had that martes
03:30the newspaper, the newspaper, one apagada of the publicidad, of the armada that envolvía
03:35all the newspaper, and the portals of the spectator of that day with the title this, asesino en serio
03:42and he sent me the photo with a question, caustica, which of the two portals of the spectator
03:49of today is publicidad, and yes, it is a tough debate, that, in fact, we had here the day
03:55earlier, deciding on that portals, I remember that I told him, well, the head of redaction,
04:01but for this would not apply to our policy of no terrorism that we have used
04:06other times, with the attacks of the FARC here in Colombia, because it is evident that this
04:16man did all that because he wanted publicidad, to be a celebrity, and so he ended up assassinating
04:24a 12 people, and by giving him the portals, we are following the game, very valid is that
04:31the debate, finally, we defined it in favor of the publication, with a title that precisely
04:36did not follow the game, and so we were left, but, of course, the doubt
04:42remained and still remains.
04:44One of his questions, I take one of the million, that me makes Nico Suárez, and
04:50are two in reality, he says, is there still a lot for the spectator to reduce its distribution
04:55in impresos and focus more on the digital version? And second, what possibilities
05:00are there that the economic and periodistic model, that is already used in many diaries
05:04of the world, the New York Times, for example, is there a result in Colombia? Are we
05:08far away from that, or is there something else?
05:11These are questions, as I say, of a million, because no one in the world of the
05:16newspapers could answer them with certainty, but that's why they are in the clave of the discussion
05:23that we have here.
05:26The first thing I would say is that, obviously, that we are in there, and, of course, the
05:33redaction of this newspaper is already integrated from some months and putting a lot of
05:39priority in the digital version, but I really don't think that The Impreso is going to be
05:44diluted in a short period of time. The Espectador, in fact, is a newspaper that is
05:49going to continue growing, gaining ground, gaining ground, gaining ground in the Impreso, so that
05:55it will be when the industry really has a transformation, when one would think about
06:00taking a strategic decision of that short period.
06:03Of course, our digital versions crecen much more, a much higher velocity than the Impreso
06:11and at some point, these curves will indicate that it is inefficient to keep
06:18spending too many resources to the Impreso, but that day, I don't see it at the
06:25corner of the corner. And that has to do with the second question.
06:29What does it mean? Because we all in the entire world are looking at the
06:33experience of the newspapers with the digital coverage. Maybe the most sophisticated
06:40and even now, it looks like it is the New York Times, and of course
06:44that we are looking at it. But, to answer the question, in particular, I think
06:49we are far away from starting to cober in the .com, even though in the
06:57tablet and in the iPad, in the iPad, the first step we are going to
07:02start to cober with the version of the iPad. But, to close the .com, in a
07:10moment like this, in which the curve is growing, the curve is
07:14so high, the growth in its audience, really would be a suicide.
07:20However, that is clearly on the radar, because in some
07:24moment, we will have to face the reality that the journalism, the
07:29good journalism, you have to pay it. Tanto to do it, you have to pay it
07:34as to do it, as to consume it.
07:38Well, no more.
07:40See you next week.
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