While the Federal Trade Commission (FTC) and other federal authorities will occasionally go after false advertisers to protect consumers, and while consumer protection lawyers will often file class action lawsuits targeting deceptive trade practices, companies must still be prepared to engage legal counsel to take legal action when warranted. When pursuing a false advertising case under the Lanham Act, it is critical to select counsel that routinely represents clients in these cases and that has a clear and comprehensive understanding of the unique legal issues involved.
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