Ad Group Suspends Safety Unit After Elon Musk's X Accuses Files Lawsuit, Accusing It of Activities That Are 'Likely Illegal Under Antitrust Laws'

Benzinga

The World Federation of Advertisers announced it is suspending operations of its Global Alliance for Responsible Media nonprofit initiative. GARM was created in 2019 to help advertisers avoid having their ads shown next to harmful content.  X's attorneys cited previous Republican-led House Judiciary Committee allegations that GARM's activities “rob consumers of choices” and are “likely illegal under the antitrust laws.” In 2022, some advertisers paused spending on X after Musk's acquisition due to concerns about hate speech and problematic content.

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00:00It's Benzinga, and here's what's on the block.

00:02The World Federation of Advertisers announced it is suspending operations of its Global

00:07Alliance for Responsible Media nonprofit initiative.

00:10GARM was created in 2019 to help advertisers avoid having their ads shown next to content

00:15deemed harmful.

00:16X's attorneys cited previous Republican-led House Judiciary Committee allegations that

00:21GARM's activities rob consumers of choices and are likely illegal under the antitrust

00:26laws.

00:27In early 2022, some advertisers paused spending on X after Musk's acquisition due to concerns

00:32about hate speech and problematic content.

00:34For all things money, visit Benzinga.com.

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