00:00The Trump administration is putting Health Secretary Robert F. Kennedy Jr. on a tighter
00:04message. Ahead of the midterms, Kennedy is being steered towards safer and more popular topics.
00:10Think lowering health care costs, improving food quality, and cracking down on fraud.
00:15The goal is clear. Focus on what pulls well and avoid what doesn't.
00:20That means dialing back on controversial issues like vaccines, which have sparked
00:25growing public skepticism and political risk. Even Kennedy's own messaging has shifted.
00:31Recent public appearances have skipped vaccine talk entirely. Inside the administration,
00:37there are new guardrails. Courts are limiting how far Kennedy can go. And Kennedy's pick for
00:43Surgeon General does not have a clear path to congressional confirmation. At the same time,
00:49progress on key initiatives has stalled. Proposed changes to drug safety, food labeling,
00:54and autism research are moving slowly or not at all. Still, Kennedy's influence is showing up in
01:01culture and even the Super Bowl, from protein-heavy diet trends to, quote, real food campaigns.
01:06The bigger question, can his movement hold together through the midterms or has it already peaked?
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