00:01Inisheyin, a quiet town in southwestern Nigeria, shaded corners and narrow alleys double as bustling hubs for weaving ashoreoke, a
00:11traditional Yoruba fabric, demand is surging both locally and globally, driven by the diaspora and growing influence of Nigerian fashion
00:19and music.
00:43Ashoreoke, meaning cloth from upcountry, is a thick, vibrant fabric at the heart of Nigeria's fashion scene, one for ceremonies,
00:51bold statement pieces and everyday style.
01:19Ashoreoke remains a powerful cultural symbol and marker of identity in Nigeria.
01:25As global demand grows, designers say its rising international profile is elevating the fabric worldwide, while also sparking concerns over
01:34cultural ownership.
01:35Join their fabrics together, it is exclusive to the people of them or they own it.
01:40As long as we don't have cases of misappropriation, then definitely we want people to actually know where we are
01:46from.
01:46We want people to wear the clothes that our ancestors won, our ancestors have won.
01:50We want our ancestors to actually be proud that we've pushed what they've done to the global space.
01:56When I took my cultural clothes to London, I called my father and I said, I have finally put the
02:02clothes of my forefathers on Oyibo.
02:04Oyibo has won the clothes that my forefathers tied as rappers, so it's a beautiful thing.
02:10Once reserved for elites in Nigeria, Ashoreoke now shines on global runways and in modern fashion design.
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