00:03Now that you have got overview of campaign objectives and ad manager, we will walk through
00:09a few example campaign objectives for Calla & Ivy.
00:12And by the end of this video, you should have a better sense of how the right ad objective
00:17can help you achieve your business goals.
00:20Let's imagine Calla & Ivy planning to open a showroom in Amsterdam.
00:24They want to give the people in the area an opportunity to check out the beautiful flowers
00:29arrangement in real life.
00:31Using the reach objective, they can create a campaign that introduce the brand and their
00:35showroom to as many people in Amsterdam as possible so they become aware of the showroom.
00:42However, if Calla & Ivy decided to open multiple locations throughout the city to sell flower
00:48buckets and store and increase food traffic, then the store traffic objective would be
00:52a better choice.
00:54Calla & Ivy could use the store traffic objective to create ads or localize content for each
01:00store or just a few stores they want to promote.
01:03The store traffic objective will let them use location targeting to set the area around the
01:08store they want to reach.
01:10Now, let's say Calla & Ivy want more people to visit their website to learn about the flower
01:15subscription service.
01:17If they choose the traffic objective, Facebook will show the area to people who are likely
01:21to click through to their site.
01:23In other words, ads manager will optimize for clicks of people most likely to be interested
01:29in visiting their site.
01:30And the click will lead users to Calla & Ivy landing page information them about flowers
01:35subscription.
01:36But if Calla & Ivy goal was to actually sell subscription to people interested in them,
01:42a conversion objective will show their aid to people who are most likely to complete the
01:47purchase.
01:48Because its objective needs customer information and who makes a purchase to find the best people
01:53to show your aid to.
01:54You need Pexel implemented for this objective to work well and we will discuss date later.
02:01And our final example, Calla & Ivy want potential customers to subscribe to the weekly newsletter.
02:07With the lead generation objective, they can create a form for people to enter the name,
02:12email address and other information.
02:14An ad manager will show this aid to people who are most likely to complete the form.
02:19And the form can even include personalized questions such as what flowers do you like the
02:24most.
02:25I hope you now have a better idea of how to choose the campaign objective that is right
02:30for your marketing goals.
02:32See you in the next video.
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