00:01Hello guys. Before we create a campaign, let's have a look at Ad Manager's most important
00:07features so you know your way around. When you access Facebook Ad Manager, you typically
00:12land on the campaign overview screen which you can see here. Before we have a look at
00:17the main portion of the screen, have a look at the left hand side. This is your main menu
00:23to navigate Ads Manager, Search and Access Settings and the Help Center. The top button
00:29brings you to your business manager, an overview page of all the ad account and business pages
00:34you manage. Below that, Ad Managers give you access to a number of useful business tools
00:41that are grouped into five categories. Manage business, advertise, analyze and report,
00:47engage customers and sell products and services. You can also expand the tool overview to get a
00:54short description of each tool. We will briefly go over each category so you can have an idea of
00:59which tools are available. The first section is manage business. Here you can find all the tools
01:05to configure who can access your business account on Facebook. It also controls how you are charged
01:11and inviced. Using the manage business action, you can also manage the images and videos for your ads,
01:17input and added location for your physical stores and manage event data from your pixels, if you do have
01:24one. If Facebook ever reject your ads for violating their ad policies, you can also find more information
01:30as to why here. Next will be the Advertise section and it's pretty much what it sound like. Here is
01:38where
01:38you can find the tools to create and manage your ad campaigns. The Advertise section also lets you
01:44prepare mock-up and campaigns in the Creator Hub without actually running them and this tool lets you
01:50make example ads to show your team are used to sales pages. Next we have the Analyze and Report section
01:56and this lets you access ideas insights, get deeper analytics about how people interact with your
02:03business and create ad experiments to measure the effectiveness of different campaigns. After that,
02:09we have the Engage Customer section and this is the shortcut to create, schedule and manage your organic
02:15or paid posts. Finally is the Sell Product and Service section and this is where we can create a catalog
02:22of
02:22all of our products. We can then choose to feature our product catalog in ads or sell the product directly
02:28on
02:28Facebook or Instagram. You can also build your own online shop on Facebook from here. This was an overview of
02:35business
02:35tools you can access from Facebook ad manager. If you ever lost an ads manager and you cannot find something,
02:42the button with the nine dots is your best bet. Below the button you see the profile picture of the
02:47account you are currently in. If you do have multiple accounts, you could access your other accounts by
02:53clicking on the icon. The next menu item brings us to the account overview and this is where you can
02:59see
02:59how your entire ad account is performing. It can also help you gain insight of future campaigns.
03:05The account overview section gives you chart based information based on the date range that is selected
03:11and you can choose and change design date range in the top right hand corner. Let's have a brief look
03:17at what information you can analyze here. Don't worry about any specific metric or numbers for now.
03:23We will cover this later. First, you can see how much of your budget was spent on campaigns that are
03:30still
03:30in the learning phase. During the learning phase, Facebook ad delivery system explores the best way
03:36to deliver your ads. During this, ads may see a higher cost per action and less stable performance.
03:43You will come back to that later. Next, you find the new tabs that visualize key metrics of all your
03:50campaigns that were live during the period that you have selected. You can change the metric displayed
03:55by clicking the narrow next to a metric and picking one from the drop down. Below the tab, you will
04:02find
04:02a table that summarize campaign metrics per objective. Finally, ad manager visualize how they spend, reach,
04:10and result of your ad account and distribute it in terms of age, gender, and location of your target
04:17audience and by hour of the day. And you can use these charts to analyze the performance of your ad
04:22over time and spot any trends. For example, they can tell you if more people click your ads during a
04:29specific time of the year, whether more men or women clicked and where your ad were most popular and more.
04:36As part of the account overview, ad manager also gave you access to a creative reporting. Creative reporting
04:43allows you to analyze and understand how your ad creatives are performing. Ad creatives are the
04:49visual and text element of your ad including the headline, text, call to action, and images or videos.
04:56In the creative reporting table, you can see the delivery status and key metrics for each of your ad
05:01creatives such as result, reach, and patience, cost per result, and amount spent. Now, let's go back to the
05:09campaign overview screen that we saw at the beginning of this video. Here we have the three campaign
05:14structure component that we talk about next lesson. There are campaigns, ad sets, and ads. And no matter
05:22what level of the campaigns you look at, campaigns, ad set, or ad, ad manager will show you a number
05:28of
05:28important columns. These include your campaigns, or ad sets, budgets, and amount spent, your campaign
05:35performance, via impressions, clicks, and results, and the delivery column. Let's briefly talk about
05:41the delivery column. The delivery column displays the status of your campaigns, ad set, or individual
05:47ads. Here you can see whether your campaign ad set or ad is active or inactive, which means whether
05:54it's running or not. You can also see whether your work is still in draft or in overview by Facebook.
06:00You can also customize the result you see by using the filter button in ads manager. And you can filter
06:06result by time frame with the time frame button directly to the filter buttons right. For now,
06:12don't worry about all the number you see. We will go into more detail on the important stuff later.
06:17For now, just remember that you can hover over most of the columns to receive more information. Last thing
06:24to point out for now is the create button. Clicking this button brings you straight to the starting
06:29point of creating a campaigns and we will focus on that in the next lesson.
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