00:03Welcome back. I am glad you are here in this section. We will focus on the campaign level
00:08in Aid Manager and you will learn how to determine your campaign objectives and your budget.
00:13Let's have a quick look at what you are going to cover in this section. You will first learn
00:18how to align your business goals with the campaign objectives offer in Aid Managers.
00:23Campaign objectives play a key role in setting up your ads campaign as they determine how Facebook
00:28will optimize the delivery of your ad and that's why you will also go through a number of examples
00:34how to choose the campaign objective that's right for achieving your business goals. Then we will
00:39discuss how to calculate your campaign budget and how to set it in Aid Manager and given that
00:45pricing for Facebook ads is determined through an auction. You will also learn about different
00:50strategies that you can use to set your bids. You will end with the first overview of A-B test
00:56that you can run in Aid Manager. With A-B test you can get a better idea of how different
01:02elements
01:02of your campaign impact your campaign result. Let's get started by looking at campaign objective next.
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