00:04Well done! We have completed our first section. It's been quite alright and you should be
00:10proud of the work you have completed thus far. Let's briefly go over what we have covered
00:16in this section. First, we have learned what the different tools are that Facebook offers
00:21to create and manage your ad campaigns, page promotion, and the mobile and web version
00:26of Ad Manager. We then gave you an overview of all the different placements available
00:31for your ads in Ad Manager. We have also learned that choosing the automatic placement setting
00:37in Ad Manager allows you Facebook delivery system to do the placement selection for you.
00:42Then we have learned how the Facebook Ad Auction works and how you will pay by running campaigns.
00:49We also went toward the three-part structure used in Ad Manager consisting of campaigns,
00:54ad sets, and ads. And we then went into the setting section in Ad Manager to set up your
01:00ad account. We ended this section with giving you a general overview of how to navigate Ads
01:06Manager. In the next section, we will focus on the campaign level in Ad Manager. You will
01:12learn how to determine your campaign objectives and your budget. See you in the next section.
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