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In this video, we provide a section overview of the Social Media Marketing course focused on Facebook Ads Manager. You will understand what topics will be covered in this section and how they will help you build practical skills in social media advertising.

This overview explains the learning path for mastering Facebook and Instagram advertising, including campaign structure, targeting audiences, ad placements, budgeting, and performance tracking.

What you will learn in this section:

. Introduction to Facebook Ads Manager

. Understanding campaign structure

. Audience targeting basics

This lesson is part of the course: Master Social Media Marketing with Facebook Ads Manager.

Facebook Ads Manager Section Overview | Social Media Marketing Course

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Transcript
00:04Hi, welcome to the first section of this course.
00:08We will come a long way towards your professional certificate and we are excited to dive deeper
00:14into Facebook Aid Manager.
00:16This section is all about taking your first step in Aid Manager.
00:21First we will learn what the different tools are that Facebook offers to create and manage
00:27your aid campaigns and we will then discuss where that aids you create can appear, also
00:35called aid placements.
00:37Finally, we will explain how the Facebook Aid Auction works and how you will pay for running
00:43campaigns.
00:44Then we will go over how campaigns are structured in Aid Manager and then we will get your aid
00:51account set up and give you a general overview of how to navigate Aid Manager.
00:57Well, there is a lot to cover here, so let's get started.
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