00:00A 2022 survey found that 21.6% of surveyed small businesses in the United States
00:07claimed that the COVID-19 pandemic had a large negative effect on business, according to Statista.
00:13If you feel like your business needs a booster of its own,
00:17take a look at these branding strategists you can apply in this new normal.
00:21Accept the fact that after three years of pandemic living,
00:25your audience has changed its behaviours and opinions,
00:28and it is time to get to know them again, reports Forbes.
00:32Act quickly and find what makes your brand unique and answer tough questions like
00:37can you continue to capitalise on previous strengths or is it time to pivot?
00:42It's time to be proactive and follow up.
00:46Leaders must monitor and audit their companies continually,
00:49engage with customers, rethink the company's key performance indicators,
00:53check in with employees and be open to feedback.
00:56In today's economy, companies focusing on weekly trends and leading indicators have the upper hand.
01:03Remember, change can be good, you just need a little boost.
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