Dave Savage: Why trust is the real barrier to homeownership

HousingWire

In this episode of Power House, Zeb Lowe sits down with Dave Savage, co-founder of FirstHome IQ, to discuss a challenge that could shape the future of housing: preparing the next generation for homeownership.   Drawing on insights from the NextGen Homebuyer Report, Savage explains why many younger buyers feel both overwhelmed by the process and disconnected from the mortgage industry. He argues that the solution isn’t more marketing—it’s education, storytelling, and leadership from housing professionals willing to guide buyers earlier in their journey.   The conversation explores how lenders can engage Gen Z before they’re ready to transact, the growing role of parents in homeownership, and why rebuilding trust will be critical to expanding access in the years ahead.   Related to the episode:   Zeb Lowe’s LinkedIn  https://www.linkedin.com/in/zebulon-lowe-a02353a4/  Dave Savage’s LinkedIn  https://www.linkedin.com/in/davesavage/  First Home IQ  https://firsthomeiq.com/   The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Transcript

00:00Welcome back to Powerhouse. I just spoke with Dave Savage on this show not but a couple weeks ago, but

00:05we met up again at the ICE Experience Conference in Las Vegas for a conversation that gets at something bigger

00:10than rates, inventory, or even affordability.

00:13It's about whether or not the next generation believes homeownership is even possible.

00:19We dig into why Gen Z and millennials feel overwhelmed, where the disconnect with the industry really comes from, and

00:26what it actually looks like for housing professionals to step into a role as guides, not just transaction facilitators.

00:33Because if we, the people in this industry, don't fix the trust gap, no one else will.

00:50Dave, thank you for joining me.

00:51It's good to be here, man.

00:52Yeah, I know. Our first and only podcast aired, I don't know, like a week or two ago.

00:58Whenever I closed out, I said that it would be, you know, I look forward to having you back on,

01:02and I'm going to have to do it soon.

01:03I didn't think it would be two or three weeks later.

01:05Well, we've got to take advantage of being in person together.

01:07Yeah, for sure. Well, we talked about this at the end of our last podcast, and I didn't get to

01:12talk to you long, but that's why I wanted to have you back on,

01:14is I want to talk to you about the First Home IQ initiative, and I guess you're a co-founder,

01:21so I'd like to know kind of your journey to getting involved with First Home IQ,

01:24what, you know, what led to you wanting to be a co-founder. Can you walk me through a little

01:28bit of that journey?

01:28Yeah, yeah, so I, this is my 40th year in the mortgage business, and I've really spent my whole career

01:36trying to change how people get into debt from the inside out.

01:40Right. So, when I founded Mortgage Coach, like, we sold it to individual loan officers, and, you know, we were

01:47selling it,

01:48hey, it will improve your conversion rates, it will make you more profitable, and then when the meltdown came,

01:53it was like selling it to the C-suite, getting built into tech stacks, but I, I mean, I'm serious

01:58about the fact that, like,

02:00let's change how people get into debt in America, so that when they do get a mortgage, which is the

02:05most important financial planning decision they make,

02:08they look at options, they look at strategies over time, and so I had told my wife a couple years

02:14before we sold the majority interest mortgage coach

02:16to a private equity firm, that I, when I got on the other side of that transaction, that I really

02:20wanted to donate time and money

02:22to the next generation, because if you're going to make change in America, you've got to start with young people.

02:29And so Kristen and I had shared a lot of stages for over a decade together, and we would, you

02:34know, we had similar passions,

02:36we had a similar view of the future, and at first it wasn't like, let's start a non-profit, it

02:42was like, let's find a non-profit

02:44that we thought was bringing financial literacy to consumers, and either what we would see was, like, content created by

02:53teachers

02:53and older people that we didn't think it would connect, or it was financial literacy that didn't have homeownership

02:59as the North Star of financial freedom. And so, we just, like, we've got to do this, we've got to

03:05found it.

03:06And I wouldn't have done it without Kristen, I mean, she's extraordinarily talented, she's extraordinarily passionate about this,

03:12and then Todd Booksman, who I've been in business with for a long time, you know, the three of us

03:17came together,

03:17and we are changing how people get into debt, and hopefully we're preparing millions, not yet millions,

03:25but the goal is millions of Gen Z into, like, I want to buy a home, I know how to

03:31buy a home.

03:32So they're, one, inspired to do it, and then, two, they understand how to do it.

03:36Right, I don't know, I talked to Kristen the other day about this, and I'm an English professor.

03:42I did not know that.

03:43Yeah, I'm an English professor, kind of, in the, from, like, I have an eight to nine literature lecture,

03:47and then I'll, that's how I got into origination, because being an English professor doesn't, you know,

03:52really pay the best.

03:53Right.

03:53So, I, I started a course with my Composition I class a while, many years ago, and it was,

04:01I started out through, like, a project management plan, and it ultimately led to a personal goal-reaching course

04:09where it was, you take the rhetorical modes, and it's everything from, from description, definition,

04:15to process analysis, and research, and so I modeled the course, and this is after I've been in the

04:20industry as an originator for a while, to where they use these, these critical thinking modes,

04:25and they write these essays that specifically tie, one ties into the, to the next, and I tied it,

04:30for I push it, they can kind of write over whatever they want, but I pushed it more towards either

04:35being

04:35able to establish good credit or be able to get into a home. Where I teach, the college which I

04:39teach

04:39is an underserved community, the majority of the kids that I, that I teach there, they grew up on

04:43welfare, they grew up in government housing, and so by the end of my course, they'll have been able to

04:51look down the road 10, 15 years, and know kind of what career they want to get into, why they're

04:55going

04:56to college, and then kind of establish a plan for what type of home or relative to the career that

05:01they're going into, they'll know, one, they'll know different loan products, and they'll understand

05:05how to establish credit or trade lines if they don't already know how to do that, and then

05:10they'll know kind of this general range in which the career that they're going into, what that salary

05:16would look like, they'll learn, learn the value, and they research all of this together, and they

05:21integrate for themselves a, that's their final essay, is a detailed process analysis, how to, how I'm

05:28actually going to get into this home in the next, you know, by the time I'm in my late 20s

05:33or

05:33early 30s. Yeah, whatever, whatever their goal is. Yeah, but it's funny because I was talking to

05:36Chris about that, it's, whenever you care about something, you meet other people, kind of all

05:42roads kind of converge, not on the same path, but you're going in a very similar direction, and I've

05:46been doing that for, I don't know, for the last, the last, the last 10 years, so it's interesting to

05:51see, you know, the parallels, the parallels, exactly. Yeah, and, and I'm sure, you know, you've, you've noticed that

05:56so much of it is mindset, because someone who's younger, that has grown up, you know, generations

06:02of renting, like, they've never lived in a home that their family owned, the family before them

06:09didn't own their homes, they don't believe they can own a home, like, they're just like, and you can't,

06:15you know, and, and to me, when you look at the data, if someone who's low income earning, regardless of

06:22what your income is, you can own a home, maybe harder, you may need to drive further, you may

06:27need to partner with family members or friends, but everybody can achieve homeownership, right, but

06:33they, they don't know it, they don't have a mindset around it, they don't have a belief around it,

06:36and so hopefully, you know, I don't think there's anyone better positioned to make that change than

06:43mortgage professionals. I totally agree, I started with the, that goal-setting arc that I did with my

06:48classes, I started off a couple years into origination, and my, I did it more from an

06:53academic standpoint, or I wanted to show students how the literary modes and the analytical, rhetorical

07:00modes that they were learning in class, how those had real-world applications in the business world

07:04or for your goal-setting, right, and then the longer that I've been in the industry and the more I,

07:09when

07:09I moved to a corporate world, so the more, for me, it, it turned into financial literacy and, you know,

07:15in home ownership, so that's the lens in which I do it now in the semesters that I still get

07:19to teach

07:20those. Well, we love having you part of this mission, and couldn't be happier, couldn't be

07:23more grateful for helping us get the word out there. Sure, so the, I think it was earlier this

07:29month, right, the newest report came out, and I was curious, this is the sixth year, I think, that it's,

07:34are you talking about Kristen's next-year homebuyer report? Yeah, yeah. Yeah, she's been doing it for

07:38six years, this is the sixth year. Yeah, did you, was there anything that came out about that

07:42report or in that report that shocked you, or did you see it more of as like an evolution of

07:47the

07:47same, a continuation of the same kind of narrative that's unfolded with the 20% down payment myth,

07:54and... Yeah, there was, there's no shocks. I mean, it, it does, it's sobering at how distrust

08:02is the default in America, and I, I would say when I saw that, I think it was the year

08:07before the

08:08Edelman Trust Barometer, where really for the first time, and I don't know if it was last year

08:14or the year before, where distrust is the default in America in all categories, not just mortgage and

08:19housing, but it is, it is sobering, I would say, just how much distrust the next generation has

08:28around mortgage and real estate professionals. Yeah. And really, but, but to me, it's just more of

08:33where, where society is at right now. That's, yeah, so the, what I saw from the, what I took

08:39away from the report is it's framed on two major issues. One is trust, and then the over is this

08:43overwhelmed factor. Yeah. But for the, for the trust thing, I really, I wanted to get your

08:49perspective on this, because I think that there's a lot, there's a lot to it, but this lack of trust

08:56speaks, like you were talking about, this overarching, or a lack of trust as a cultural issue to where,

09:05it's over the last 10 years, I know it's, it's been worse. I know since COVID, it's really picked

09:10up steam with those younger generations to where it's all institutions, where there's this

09:17dissolution of trust and faith and institutions across the board, financial institutions are at

09:22the top of the list. We are kind of, as originators and leading professionals, we're lumped under that,

09:27but it's escalated in the past several years where it's not just that a lack of trust,

09:32but it's also this belief that the system is actively working against them. And I've been

09:40fascinated by this divide over the last couple of years that I've popped that I've seen where

09:44it's millennials and Gen Z are angry at the boomer generation. It was like the system worked for

09:51the boomer generation, the way that they perceive it, the system worked for them. And then the boomer

09:56generation was not, they were not good caretakers of the system and they allowed it to kind of erode.

10:04And now the system works against them, whether that's the, or they just missed it and they just

10:08felt like they have been left behind. Sure. So, and whether that's perceived or real, right? Like

10:13for a loaner. Oh, it's real. I mean, I have Gen Z kids and they're friends and, you know, my

10:19son

10:19graduated from college two years ago and I, um, at the graduation, you know, how they have parties

10:25and ceremonies, I would just talk to these kids and the only kids that were like, oh yeah, I'm going

10:32to

10:32own home were, you know, very affluent families that own homes. And they're just like, it's just a

10:38question of when my parents helped me. Right. But I mean, that's the minority in America. And, uh,

10:43but most of them just believe either it's never going to happen or it's passed me by.

10:47Well, how do you, how do you recommend that, uh, that LOs when it comes to communicating with

10:54millennials and Gen Z that they, you can't combat that feeling because that's not, that's not the

10:59right word, but they acknowledge, they acknowledge the perception, the feeling, the reality, and then they,

11:05uh, establish the, a trust with them. How do they communicate with them in an effective manner

11:10to where you're, again, you're not combating either perceptions or combating like, no, you can do it

11:15because it's X, Y, and Z. Like to pull yourself up with the bootstraps, kind of like speech that a

11:20lot

11:20of times people are more hardwired to, to give because you're not, you're not acknowledging how

11:25people feel. The way that people feel is their reality the majority of the time. Yeah. Yeah. Well,

11:29I think the first thing we need to start doing as an industry is not rent shaming. Yeah. You know,

11:35that, Hey, it's okay to rent and, and there's a time to rent and you know, the way we like,

11:41Oh,

11:41you're throwing money away, you know, you're wasting money. So I think, uh, a lot of the marketing that

11:47we do is, is rent shaming. Uh, and so we gotta not do that. And by the way, not everybody,

11:54I mean,

11:54there's some extraordinary mortgage professionals and companies, but I think it's through telling

12:00stories, you know, store, you know, story driven marketing and telling stories how people, um,

12:07like, like, I can't remember the last time I saw marketing where you talked about a first time

12:11home buyer that, you know, came from a family that hadn't known a home ever in their family history.

12:19And then the story of how they overcame that and how they shifted their mindset. And, and I also

12:25think it's okay to tell a story of some, you know, young kid that came from a family that's affluent

12:31and was able to get the family to help them financially. But I think it's, it's, it's not

12:37rent shaming, telling stories of how people do it. And then I also think it's pretty hard.

12:44Like when I asked loan officers, how many first time home buyers did you help this year? Most of

12:50them don't know the number, right? We need to start celebrating that, right? Like we should know as a

12:55company, as a loan officer, how many families I help. And then we also need to start celebrating

13:01people achieving homeownership in their twenties. Like we want to get it out of the forties and the

13:05thirties, tell stories of how 20 year olds achieve this from all different demographics, from all

13:12different economic backgrounds, story selling.

13:16I actually, I have something that ties in or that I wanted to riff off with the story thing,

13:19but before I had another stat, I wanted to ask you about, because I, I'd love to hear your thoughts

13:23on this. The report showed that, uh, the, a significant, there's a significant increase in the number of

13:30potential young home buyers that no longer feel that homeownership is a, is a, they're not confident

13:37that homeownership is a good investment. Yeah. Right. But it's a massive, right. But at the same

13:43time, eight out of 10 still feel that homeownership is essential to the American dream, which is,

13:50that doesn't know that doesn't really weigh, you know, you have this on one hand and then this on

13:54the other, and they used to go together, you know, hand in hand, but now that perception of the

13:58American dream, it's essential still, but it's not a worthwhile investment. What are your thoughts on

14:04the divergence of that? Cause those, like I said, those used to go together. Yeah. Well, I mean,

14:08let's face it. I mean, especially when you look on the other side of the COVID and the explosion

14:13of the appreciation of homeownership that took place during COVID, uh, you, you've got to be

14:19important to recognize as both a lender, a loan officer, a realtor, that what has happened

14:26probably is not sustainable. First of all, we do not want another COVID era. Right. That's not good

14:30for America. Right. Right. Raid's dropping to 2%. So I think we need to, we need to look at that

14:35and, and, and, and speak to, cause it's not just about wealth creation. It's also about owning your

14:42future. So like part of when we came up with like, what is the tagline for first home IQ? Own

14:48your

14:49future. Right. Part of owning your future is having a home where you don't need to have permission to

14:54have a dog or a cat. Yeah. Part of owning a home is being able to paint the walls the

15:00color you want.

15:01Right. And, you know, part of owning your home is not renting a home and having someone tell you

15:06that your rent's going up and you can actually, you know, control the future. Right. So I think

15:11we need to tell stories and I, and I do think we really lean heavily on telling the stories based

15:17off

15:17of the past performance of housing of how, you know, look what you're going to have in five years

15:24based off of the last five years when it's not necessarily how it's going to perform in the past.

15:30So I think there's no silver bullet, there's no magic pill or one thing. It's a, it's accumulation

15:36of a lot of things that we need to do. Right. And this was what I was going to say

15:40earlier about

15:41stories and storytelling. If you still, if you tell a story long enough, it becomes a myth

15:47or it becomes mythical. Right. And then, and the, in America, the American experience,

15:53you have the dream of home ownership. The home is central to the American dream. And that it's,

16:01that is a story, right. That has become, when I say a myth, I don't mean in a negative way,

16:06like it's not true, but it's become mythical. Right. And so that changes from one generation

16:10to the next. Right. And so the way that, you know, my great grandparents felt about home ownership

16:14and the American dream is different than my parents. And that has changed from one generation

16:19to the next. And I think, you know, to me, what that, that stat or those two stats say where

16:26you

16:26have, it's not a great investment, but it's also central to the American dream is that it's, it

16:33actually might be tied in some way. I think it might be tied to the structure itself, right? We have

16:37like more and more single buyers or potential buyers on the market. Right. And so maybe, you know,

16:42there, and a lot of people's minds, like they don't, you know, 2000 square foot, three bedroom,

16:46two bathroom house with like a picket fence and like a backyard for their dog and stuff like

16:51that's maybe, you know, my generation's your generation. And that's, but people don't want

16:56that, you know, so you got to tell different stories. Sure. But like I'm saying, it's an

16:59evolved, I think it's an evolving story. Right. And so what homeownership means to younger homebuyers

17:04now is not the same as what it doesn't, obviously doesn't mean that it's not there, right? That's

17:08essential to the American experience. It's just a, it's a story. It's a narrative that changes over

17:13time. And as it gets passed down to younger generations, there's the essential parts.

17:18It's like the, it's like how heroes become myths, right? It's the same story told down generation

17:23after generation and some parts stay. And then other parts are, they kind of die off whenever

17:29they're not as relevant or not as important anymore to a generation. You know, what you just said made me

17:33think of something else that we really need to do. And it's something at First Home IQ that we do

17:38a lot

17:38of is, is, you know, the, I think for many Americans, the American dream is homeownership with personal

17:48financial freedom. Yeah. And if you are a parent and you have kids to have them achieve homeownership

17:55in their twenties. And, and so we are also at a point where we, we need to re-inspire parents

18:03to help kids because for many years, you know, like my dad, you know, and the way I grew up

18:09was like

18:10not to help me, you know, not to help me with college. And I couldn't be my best self without

18:15the struggle. But I do think we also need to, um, re-inspire, re-educate families that have

18:23homeownership. You know what? It's not only okay to help your kids, you should help your kids,

18:29both educationally and financially, if you have the means to do that. So we need to really be talking

18:36to both the next generation directly. And we need to be talking to the adults, the family members

18:44around this movement of let's, let's change the narrative in America. Right. Everybody can have

18:50homeownership. It's all about inspiration, education. One of the things I talk about this a lot,

18:54and I was actually, I was going to ask you about this, this idea that for, you know, for Gen

18:59Z and

19:00millennials that there are, from, from my experience and talking to them from a potential home buyer,

19:07you know, lens, it's almost, I joke around about being like a fatherless generation, but for, for

19:14LOs to take on, you know, we talked to, talked to LOs and, and advise them to take on this

19:19advisory

19:20capacity. But I feel like there's a need for lenders, for originators to take on this almost like a parent,

19:25in regards to homeownership and the home buying process, because the overwhelm factor is another

19:30thing that came through in the, in the report. And so there's, you know, there, there are really

19:35common misconceptions, misconceptions about, uh, the younger generation, them, you know, same thing,

19:40like being like, like every older generation, they're being lazy and that in reality they work more

19:45jobs than any other generation that, you know, previously. Well also this generation is, is

19:50financially smarter. Yeah, right. In many ways. That's what the report says. TikTok, Instagram, I mean,

19:56you have a lot of folks getting smart on social media around, around money and finances. Yeah,

20:02they're, they're budgeting, they're saving, but they get overwhelmed with the process. And so when the

20:07overwhelm factor kicks in, they just shut down, they shut down or they disengage from the home

20:12ownership process for the home buying process, at least. And then it's, it's a lost home buyer,

20:17right. And I think that there's a, a, a really important role that LOs can play where they step

20:22in as this kind of like parental figure because the, where they're able to talk to potential home

20:27buyers like, no, you like, you got it. You can do this. Like, I just, I'll, I'll listen to you.

20:32I

20:32would not just advise you, but again, take on this kind of parental role because that's something that

20:36overwhelm process is something that with the younger generation, you see kind of across the board.

20:41I mean, I've seen it as an educator, uh, and, and, and, and, uh, and home ownership. It's a,

20:48it's just a very common trait with that generation. And I think a lot of it has to do with

20:51this,

20:52it's like a need for more of a parental figure and that, and that role as opposed to just an

20:58advisory role. Yeah. Well, first of all, leadership, you know, you're talking about that parental

21:02value, you're talking about leadership and that, that is where, you know, first of my cue, I think

21:07there's a couple things that we're doing that's pretty unique and how we're bringing leadership

21:11to both Gen Z to teachers, to parents. And so it is, you know, attacking this problem at different

21:19demographics, at different roles. Um, I also think it's important, like, for example, I'm AD, ADD

21:26and dyslexic. So when I went through school, like they're teaching one way, you know, and we actually

21:33had a personal finance class. And I do think more and more schools are coming up with personal finance,

21:38but what they're not doing is they're not breaking it up into different money personalities.

21:44So one of the things Kristen's done with first home IQ is when we teach budgeting, like I can't

21:50remember exactly the number, but let's just say four to six different ways of teaching budget

21:56based off of different money personalities, which is not taking place in mainstream education.

22:02It's not taking place in any other financial literacy, um, nonprofits or even for profit

22:09platforms that we have. And so I just think we need to attack this from a different, a lot of

22:14different

22:14ways. But one thing I, I'm passionate about is the mortgage industry can make a massive difference

22:22if we just see it. And by the way, we could do it in a way that's not only helping

22:25America,

22:26but we're going to do more loans. We're actually going to sell, help realtors, sell more homes,

22:31and we're going to help loan officers do more loans if we get involved in this mission.

22:36Right. Well, so tell me about your partnership with the MBA and the trip to DC coming up. That's,

22:40uh, it's mid April, right?

22:41Yeah. Yeah. It's April 14th and 15th. So, so the MBA is working hard to get the legislation,

22:50the issues that improve housing, that improve affordability, that help the mortgage industry.

22:55And there's, let's face it, there's power in numbers. So the MBA is working hard to like

23:00get loan officers involved in that. First of all, the loan officer is uniquely positioned

23:05that they're the, you know, the direct connection between the consumer and the mortgage itself.

23:11Yeah. So we need to get more loan officers out there. And the MBA has had a challenge with that,

23:16you know, getting loan officers to come and do it. So first home IQ, we want first home IQ to

23:22be,

23:23well, I was a co-founder in it to be the mortgage industry's nonprofit, you know, building our board

23:29of directors last year was a very important initiative. Clayton joined the, the, the board

23:35of directors, Mitch Keiter, you know, lots of great longtime leaders in the industry. But we really,

23:42for us, we want the industry to be aware of it. So thank you for helping us create awareness

23:47that this nonprofit's here. We also need legislators to be aware of it. So for us, this is a huge

23:55opportunity. Uh, I think we're over 50 loan officers now. You were going to be up your, one of your

24:00goals

24:01is to bring one from every state, I believe, right? So yeah. So the, you know, the first goal was

24:05to

24:05have 50 or more loan officers. And don't quote me on this, but I don't believe there's ever been more

24:11than a half dozen loan officers out of 500 people from the mortgage industry. Right. It's been executives.

24:18So let's 10 X that numbers and have, um, someone from every state. We're currently at about, I think,

24:2524 states. Okay. Great. Uh, I don't think we're going to hit 50, but we have passed the 50 mark.

24:31Right. Hopefully next year we have hundreds of loan officers and we have multiple loan officers

24:35from every state. What can the LOs that are attending or perhaps an LO that might be curious about

24:40attending, what can they expect when you get there? So, so, so first of all, for any LOs listening to

24:46this,

24:46I think what you do on the Hill matters, what you do before and after matters. It's like,

24:53I think loan officers that really want to future proof their career, they're building social media

24:58brands. You know, they're using Facebook, they're using Instagram, they're using TikTok,

25:03they're using YouTube. So this is an opportunity that before you go on the Hill to start the

25:08conversation within your database and within your social media platform. And then when you go on the

25:13Hill, day one of this event is learning about the issues that the NBA is trying to make impact on

25:20in Washington, DC. So day one, you will have people from the NBA, you will have a, you know, bipartisan

25:27politicians talking about issues around affordability, and you're really learning how to be a lobbyist on

25:34day two. And then day two, you are separating into groups from your state. So I'm from Oregon,

25:40so I'll be with a group from Oregon, and you'll be going to the Senate, to Congress, to the House,

25:46and you will be meeting with your representatives, sharing both the NBA's hot topics. And then we're

25:54also going to have a First Home IQ one pager. So literally, we'll be going on the Hill and we'll

25:59be like, this is changed that we'd like to see made. This is why we would like to see it

26:05made.

26:05And we'll be making a case for that. And so for any LO or executive that can't make the DC

26:10trip,

26:10but they're just they're interested in getting involved with First Home IQ, how can they do that?

26:14And what can they expect? So we have had such an incredible response to this, oh, I want to go,

26:20but I can't. So we were actually creating a First Home IQ advocacy. So right now, if you go to

26:27FirstHomeIQ.com MBA advocacy, it's just about national topics. But we're creating a year round

26:34mission around this. So it's it's FirstHomeIQ.com forward slash advocacy. And we're going to have a

26:41calendar of all the state events. So for any loan officer that wants to be an advocate, and by the

26:47way, I would I would say loan officers do it because you make a lot of money in this business.

26:52Sure. It's good for this business. Do it because it will elevate your brand. And then it will become

26:57a year round initiative. So, you know, we'll have it out. I think there's an advocacy day

27:03in every state in America, you know, where mortgage professionals are getting together and they're

27:09going on the capital and lobbying for both national and state topics. So going forward, it will be state.

27:15Right. And there's also the ambassador program as well. Right. Or is that tied together?

27:18So and then and then we have an ambassador program, which is really empowering loan officers to have

27:23a lot of co-branded material. We have a quiz that's like takes five minutes, 15 questions that's designed

27:31for first time home buyers. It's designed for the next generation where they take this three to five

27:37minute 15 question quiz. And one, it will kind of uncover where they're at from a home ownership

27:43readiness perspective. And two, it will also be an educational experience. Yeah. I haven't had a

27:48chance to I just had a chance to preview. I haven't had a chance to do a deep dive, but

27:51the onboarding

27:52program as well. Well, there's an onboarding program. It's a community of like-minded mortgage

27:57and real estate professionals. Like while we focus on the mortgage base, we've got a surprising

28:03amount of realtors that have become ambassadors that are like purpose of profits. Like I want to do good.

28:10And I think I will be more successful as a loan officer and a realtor if I'm involved.

28:14Right. Dave, thank you so much for coming on. I really appreciate you taking the time.

28:17Yes, sir. Thank you. Appreciate it.

Category

Transcript

Comments

Recommended