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00:13We knew that in Human Revolution
00:15we wanted to have a conspiracy
00:17that would go all over the world
00:19so we would have the player traveling a lot.
00:22We always talk about
00:24trying to build a game
00:25that is very immersive, that creates a world
00:27that you feel like you're a part of it
00:29and the city hubs provide a lot of
00:31exploration possibilities.
00:34There's apartments to get into,
00:36there's emails to read.
00:37It's all about multi-path, multi-solution.
00:39Everything that we were to build
00:41had to have different paths to get there.
00:43It's kind of like you're free to explore
00:44and you're humongous.
00:46They have their own visual flavor, their own populace
00:49we spend a lot of energy on designing
00:50the fashion and clothing design.
00:53You have a variety of characters in there
00:56who will give you bits of information
00:58here and there about
00:59the world, the city, the characters
01:01and some of them will offer you side quests.
01:04I need someone to break into his apartment
01:05sneak into DRB territory
01:07and finally, go undercover
01:09posing as a hitman.
01:11Everything in Human Revolution
01:12is designed from the ground up.
01:14There's something like over
01:15thirteen, fourteen hundred props in the game.
01:18One of the visual directions I gave straight from the get-go
01:21was clutter, like loads of crap everywhere
01:23like dangling and piled on top of one another.
01:26I wanted to have, you know,
01:28kind of ads and billboards
01:29and stuff moving everywhere.
01:30We created over a hundred different brands
01:34selling everything
01:35from cars to soda
01:37to jewelry.
01:38This world feels crafted,
01:41it feels believable.
01:42The analogy was to say that
01:44on the 20th century
01:47cars were our king
01:48and on the 21st century
01:50augmentations are our king.
01:52There's a very strong force in the city
01:54Serif Industries
01:55that feels that these augmentations
01:58will propel the city
01:59to a new birth
02:00and a new prosperity.
02:06We created a company called
02:08Picus Communications
02:09that is the global leader
02:11in news and entertainment.
02:13And we were looking for a place
02:15to put Picus
02:16and we thought, well,
02:17Montreal, Canada
02:18is one of the best places to put it.
02:21This is Eliza Kassan
02:23reporting to you live from Picus.
02:25Picus's main broadcaster
02:27is Eliza Kassan.
02:29She delivered the news
02:31to the four corners of the earth.
02:33She spent the news, she has an opinion.
02:36It is a city that is a two-tiered city.
02:39This new initiative
02:41to turn the island of Hengshan
02:43into this great center of life
02:45and a new city.
02:47And one of those companies
02:49was Taeyong Medical.
02:50Having the Taeyong Medical
02:51kind of augmentation,
02:52it's hip,
02:53it's the kind of thing
02:54that people should want.
02:56You feel that you're
02:57in a different world.
03:09and they're on the other side.
03:13I didn't know
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