00:01Quando pensi sull'iPhone, è probabilmente l'objeto che hai più usato in tua vita.
00:08È il prodotto che hai con te, tutto il tempo.
00:13Con questa relazione unico che le persone hanno con l'iPhone,
00:17noi prendiamo cambiare l'iPhone molto seriously.
00:20Noi vogliamo solo fare un nuovo iPhone,
00:24noi vogliamo fare un più migliore iPhone.
00:27L'iPhone 5 è il risultato di questa approccia.
00:31È stato completamente re-designo.
00:34E per la prima volta che abbiamo aumentato la dimensione di l'iPhone.
00:39Con la scena più grande, non più più,
00:42puoi vedere più di vostro contenente, ma ancora usare con una mano.
00:47E ancora con il più grande display,
00:50l'iPhone 5 è il più legato, l'iPhone più legato che abbiamo ever built.
00:56Per ottenere un design così thin,
00:59abbiamo dovuto fare molti dei componenti in l'iPhone più piccoli.
01:02È in realtà 18% più legato e 20% più legato di l'iPhone 5.
01:08È un'attività di un'attività, un'attività di collaborazione.
01:12L'iPhone 5 è iniziato a fare un'attività di l'iPhone 5.
01:16L'iPhone 5 è iniziato a fare un'attività di l'iPhone 5.
01:22You'll notice a big difference compared to previous network connectivity.
01:27In fact, LTE can actually be faster than the average Wi-Fi connection at home.
01:33The conventional approach of designing LTE into a world phone uses two chips.
01:39With the new iPhone, both voice and data technology are combined onto a single chip.
01:44This is one of the real breakthroughs that enables iPhone 5's thin design.
01:49We're also introducing an all-new Apple-designed A6 chip.
01:55It delivers performance that's up to twice as fast as the previous generation.
01:59You'll experience a big increase in speed in everything you use your iPhone for.
02:04Especially in the way it delivers more detail and boosts frame rates in graphics-intensive apps.
02:11The A6 chip is so power efficient that it increases performance while also increasing its battery life.
02:18Given the dimensions of the new phone and all the capability that we wanted to add,
02:24we needed to manage space inside the phone very carefully.
02:28We've created the new, much smaller Lightning Connector.
02:31It's all digital, so it's designed for today's uses.
02:34And we made it reversible, so it fits either way.
02:38We also moved to a sapphire lens cover, which is thinner and more durable than the previous cover glass.
02:45This really protects the optics and keeps your photos looking great.
02:49I don't think the level of invention has ever been matched by any other product we've done.
02:54The seamless integration between hardware and software makes everything you do on iPhone 5
03:00just feel more fluid, responsive, and fast.
03:04And with its amazing display, you just feel like you can do more.
03:08It's great for watching HD videos and full widescreen.
03:13And in portrait mode, iPhone 5 still fits so comfortably in your hand.
03:19Our all-new Maps application is fantastic.
03:24If you look at things like Flyover, it's a completely different experience than you've ever had before in Maps.
03:32And using turn-by-turn spoken directions makes it really easy to get where you're going.
03:36Turn left onto Lombard Street.
03:41Then turn right onto Van Ness Avenue.
03:43The panorama feature is simply awesome.
03:47You can capture a panoramic photo just by moving your camera through the scene.
03:53Once you're done, the app combines what you captured into one beautiful panoramic shot.
04:00And now, Siri can do more for you.
04:03You can get sports scores and team schedules.
04:07Siri can also find places to eat and even help you make a reservation.
04:13Facebook is now integrated right into iOS 6, so you can post photos or share anything else you want to
04:19directly from your apps.
04:21And now, you can make a FaceTime call right over the cellular network.
04:26So no matter where you are, you're always able to see the ones you love.
04:31Along with the experience of actually using it, what makes iPhone 5 so unique is how it feels in your
04:39hand.
04:40The materials is being made with the remarkable precision with which it's been built.
04:47Never before have we built a product with this extraordinary level of fit and finish.
04:54We've developed manufacturing processes that are our most complex and ambitious.
05:01Starting with the aluminium, we machine all of the surfaces of the enclosure.
05:06We then polish and texture them.
05:09We then use crystalline diamonds to cut the chamfers.
05:13It's so exact that you're left with a near-mirror finish.
05:17These techniques create a dramatic distinction between the product's lightly textured back and its highly polished chamfered edge.
05:27This manufacturing precision extends to how these mini-pieces seamlessly come together.
05:34The inlay of the product is matched to the housing through a highly sophisticated process.
05:41With the part on a conveyor, two high-powered cameras take pictures of the housing.
05:47An instantaneous analysis is done, and then the best match out of a possible 725 cuts is determined.
05:57The variances from product to product we now measure in microns.
06:03We believe that going to such extreme lengths is the only way that we can deliver this level of quality.
06:12To create the new iPhone, we began with a design that we really loved.
06:19But to build it, to implement it, we had to look way beyond what we knew to be possible.
06:25It took all of our learning, our best thinking, to realize something so simple, so clear, and yet so truly
06:35extraordinary.
06:42We'll see you next time.
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