00:00www.mesmerism.info
00:30Ultimately, of course, design defines so much of our experience.
00:45I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency.
00:57True simplicity is derived from so much more than just the absence of clutter and ornamentation.
01:06It's about bringing order to complexity.
01:14iOS 7 is a clear representation of these goals.
01:22It has a whole new structure that is coherent and that is applied across the entire system.
01:41We've considered the tiniest details, like refining the typography, to much larger ones, like redesigning all the icons.
01:51And developing a grid system allowed us to achieve a much more harmonious relationship between individual elements.
02:00We've also incorporated a whole new palette of colors.
02:09Distinct, functional layers help establish hierarchy and order.
02:19And the use of translucency gives you a sense of your context.
02:28These planes, combined with new approaches to animation and motion, create a sense of depth and vitality.
02:46The iPhone, responding to your movements, drives the parallax to create a whole new experience of depth.
02:58In many ways, we've tried to create an interface that is unobtrusive and deferential.
03:07One where the design recedes, and in doing so, actually elevates your content.
03:15Even the simple act of changing your wallpaper has a very noticeable effect on the way your iPhone looks and
03:23feels across the entire system.
03:30While iOS 7 is completely new, it was important to us to make it instantly familiar.
03:41We wanted to take an experience that people know very well, and actually add to it, to make it more
03:49useful, to make it more enjoyable.
03:55In addition to the redesigned user interface, iOS 7 comes with some great new features and enhancements.
04:01Now, the controls you want to access quickly are all in one convenient place with Control Center.
04:08One swipe from any screen opens up a set of useful controls.
04:12And, Notification Center is now available from the lock screen, with a new at-a-glance view of your day.
04:22Multitasking lets you jump from app to app much more intuitively.
04:28It actually pays attention to which apps you use most, and automatically keeps your content up-to-date in the
04:34background.
04:37The new camera app introduces a new level of ease and versatility.
04:41Now you can just swipe between modes, from video, to still, to square, while using a new palette of filters.
04:51Your iPhone knows the time and location for each of your photos.
04:55The Photos app uses this information to intelligently organize your pictures, by clustering them into moments and collections.
05:04And now, with iCloud photo sharing, friends and family can contribute their own photos and videos to your shared albums.
05:12With over 800,000 apps, the App Store is the world's largest app marketplace.
05:17iOS 7 now features Popular Near Me.
05:20A new way to find a curated collection of apps, based on your current location.
05:30AirDrop makes it easy to share with people near you.
05:33When you've got something you want to share, AirDrop shows you your contacts close by.
05:39Just select who you want to share with, and AirDrop does the rest.
05:44And if someone's not in your contacts, they just activate AirDrop, and you can send them files, too.
05:55Safari's redesigned user interface lets you see more of your content, starting with full-screen browsing.
06:02The Unified Search field helps simplify searching, and there's a new view for your bookmarks.
06:08And also a new way to see your Safari tabs.
06:14Siri is now even more helpful and informative.
06:17We've integrated Twitter and Wikipedia.
06:19And with new male and female voices, Siri sounds better than ever.
06:24Okay, I found this on Wikipedia.
06:27And, Siri can assist you in new ways, by doing things like changing the settings on your iOS device.
06:32Okay, YouTube is on.
06:35iTunes Radio is a great way to discover new music.
06:38We've created many featured stations, drawing from the best selection of songs online.
06:43It's easy for you to create your own stations.
06:46And when you hear something you'd like to purchase, it's just a tap away.
06:52iOS 7 brings with it the most significant changes that we've made to the user interface since the introduction of
07:01the very first iOS.
07:04To create it, we brought together a broad range of expertise, from design to engineering.
07:12With what we've been able to achieve together, we see iOS 7 as defining an important new direction.
07:22And in many ways, a beginning.
Commenti