00:01One of the things people love most about their iPhone is that they can take great photos with it.
00:06iPhone 5S lets you do even more with photos and video.
00:09It makes the world's most popular camera even better.
00:13Any digital camera is only as good as its sensor.
00:16While more pixels produce a bigger picture, we prefer bigger pixels because they mean an even better picture.
00:24With iPhone 5S, we started with a wider f2.2 aperture.
00:28That, combined with our new state-of-the-art 8-megapixel backside illuminated CMOS sensor that is 15% larger
00:35than before,
00:36means each 1.5 micron pixel can convert 33% more light into image data.
00:42This is all processed by the new A7 chip with 64-bit desktop class architecture.
00:48That's a lot of numbers that basically mean the pictures you take will have greater dynamic range,
00:53with more details in the highlights and shadows and less overall noise in the image.
00:59A really great sensor is only the beginning of how iPhone 5S takes really amazing photos and video.
01:07In low light, iPhone 5S uses the new auto-image stabilization.
01:11When you press the shutter, it imperceptibly takes up to four very quick photos,
01:16intelligently merging them to reduce blurring from camera shake and subject motion.
01:22And in really low light, it uses the all-new True Tone flash.
01:28iPhone 5S measures the color temperature of the available light,
01:32then fires the white and amber flashes together in just the right ratio to create a balanced image.
01:38The colors in your photos will look truer and your skin tones more natural.
01:44iPhone 5S also has some fun new camera features, like photo burst mode.
01:49It continually captures at 10 images a second when you hold down the shutter.
01:54Advanced algorithms help select the individual photos or sequence of photos you might like best.
02:00And the new slow motion feature lets you shoot HD video at 120 frames per second.
02:05You can then select the specific section you want played back at quarter speed.
02:15All these features are the result of hardware and software working together so seamlessly
02:21that they essentially become invisible.
02:23So all you have to do is concentrate on taking a great photo or video and let iPhone do the
02:29rest.
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