00:00The iPhone X described our vision for the future of the smartphone.
00:05Today, we're extending that vision with significant advances across three entirely new products.
00:14iPhone XS, iPhone XS Max, and iPhone XR.
00:23iPhone XS is completely uncompromising.
00:28The expansive Super Retina display with OLED delivers vivid brightness, true blacks, and high dynamic range content.
00:38iPhone XS Max has the largest display ever on an iPhone.
00:46Custom-developed stainless steel is precisely machined to create structural bands in three finishes, including new gold.
00:57With even better water and dust resistance, this structure is integrated with the most durable glass ever developed for a
01:06smartphone.
01:10Face ID, enabled by the TrueDepth camera system, reinvents the way to securely unlock, log in, and pay with only
01:19a glance.
01:25The A12 Bionic chip is the smartest and most powerful chip ever in a smartphone.
01:33Its next-generation Neural Engine dedicates machine learning to everything from augmented reality to photography.
01:42With a more advanced dual camera system and Neural Engine, iPhone is again taking us to a new era of
01:50photography,
01:50where even more capable sensors are combined with lenses, chips, and advanced software delivering smart HDR across your photos,
02:01creating images like never before.
02:04Portrait mode on both the back camera and front TrueDepth camera now features more nuanced, software-enhanced, adjustable depth of
02:14field.
02:144K video with better low-light performance and extended dynamic range now records in stereo,
02:22and your content plays back in widened stereo sound.
02:28iPhone XR integrates the same breakthrough technologies.
02:34It's powered by the same A12 Bionic chip,
02:38has the same versatile TrueDepth camera,
02:40with the same advanced Face ID.
02:45An entirely new range of finishes are enabled by precision-machined,
02:50structural aluminium bands,
02:52anodized to complement an all-glass enclosure.
02:59The all-screen liquid retina display is the most advanced LCD in a smartphone,
03:06and the most color-accurate in the industry.
03:08A new backlight design allows the display to extend into the radiused corners,
03:15enabling a larger LCD than ever before.
03:19The advanced single-camera system, combined with machine learning,
03:24allows iPhone XR to recognize people, map subjects, and add depth.
03:30The depth of field is adjustable, so you can take more dramatic portraits.
03:38Our utterly uncompromised vision for the future,
03:43iPhone XS and iPhone XS Max,
03:46and with a range of new finishes offering more choice to more people,
03:52iPhone XR.
04:05iPhone XS Max is an access to the
04:07iPhone XS Max,
04:07iPhone XS Max.
04:08Grazie.
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