00:01Il iPhone 5C è in molti modi la distilazione di quello che la gente piace di iPhone 5.
00:09È semplicemente, più essenziali, ma è più capabile e sicuramente più colorful.
00:16Credo che l'iPhone è un'esperienza, un'esperienza definito da hardware e software lavorare harmoni insieme.
00:24Abbiamo continuato a raffinare l'esperienza, drammaticamente blurring i bordi tra le due,
00:31rendendo più potente, più intuitivo e, finalmente, più utile.
00:40iPhone 5C è bellissima, unapologitamente plastica.
00:46Multiple parts have been reduced to a single polycarbonate component
00:52whose surface is continuous and seamless.
00:57I think that designs with a real coherence are the result of developing form, material and color in unison,
01:07each element informing and in many ways defining the other,
01:11creating a significant and a meaningful design.
01:15Just as with its appearance, we took the same fanatical care
01:20with how the iPhone 5C feels in your hand.
01:23That sense of quality and integrity that's synonymous with the iPhone.
01:29That meant developing the design by creating a whole new structural architecture.
01:37It starts with a single piece of polycarbonate
01:42into which we install a steel-reinforced frame,
01:47creating a bespoke assembly that doubles as an antenna.
01:51We then add the rear plate.
01:53We then machine holes for the buttons, ensuring perfect alignment.
01:58And then the entire assembly goes through multiple finishing processes,
02:03including a clear lacquer hard coat that creates a durable and incredibly glossy surface.
02:10This whole process culminates in an extraordinarily rigid structure
02:15and a solid, dense feel that you would not expect from a plastic product.
02:21From the beginning, we wanted to design cases as colourful and as well-made as the iPhone itself.
02:29The soft, matte, microfiber-lined silicon is a very intentional contrast
02:36to the glossy, hard coat finish of the iPhone.
02:41The result is a case that extends and complements the product
02:46while offering dozens of colourful combinations.
02:53iPhone 5C is built on a foundation of features that people know and love.
02:59Like the beautiful 4-inch Retina display,
03:02blazing fast performance in console-level graphics from the A6 chip.
03:05The 8-megapixel EyeSight camera and an impressive battery life.
03:10And now, we've added more LTE bands than any other smartphone in the world.
03:16And we've given it a new FaceTime HD camera
03:19for even better FaceTime calls and self-portraits.
03:23Beyond that, it comes with iOS 7,
03:26which includes new features like Control Center, AirDrop, and iTunes Radio.
03:31Combined with a ton of other great features,
03:34iOS 7 creates an experience that's even simpler,
03:37more useful,
03:38and more enjoyable.
03:40iOS 7 is designed to complement the iPhone 5C beautifully.
03:45The wallpapers are colour-matched to the exterior,
03:48and the translucency inherent in iOS 7
03:51carries this colour through everything you do.
03:53This is just another great example of how we design and engineer our products in concert.
04:00It really is the only way that we believe provides the right experience.
04:06I think it's quite remarkable when something feels familiar,
04:12and yet it's new at the same time.
04:15That's the iPhone 5C.
04:18It's the vivid realisation
04:20of hardware and software together
04:24in one device.
04:29Thank you.
04:29Thanks for listening.
04:29Thank you.
04:32Thank you.
04:32Grazie a tutti
