00:00I will take you on a tour to show you around Blanda.
00:03Wait, can a phone really build a business in one of Africa's poorest countries?
00:09Monetizing of social media is pretty tricky.
00:12In Malawi, where most people live on less than $2 a day,
00:16turning likes into income is almost impossible.
00:19But Isaac Zuse did it.
00:21He turned his followers into a profitable tourism empire.
00:25The secret? Moving the hustle from the screen to the streets.
00:30You need to think of the audience that you've already grown,
00:32the numbers that you already have, what you could do with them offline.
00:37Today, we'll be going on a tour, Blanda history tour.
00:41People are here, decades ready.
00:43Isaac realized Malawians don't know their own history
00:47because it wasn't taught in schools.
00:48He saw a gap and he filled it with a buzz.
00:51I did a vox pop, went around town to ask people
00:54about names we should know about in history,
00:57like who wrote the Nation Anthem of Malawi.
01:00Nobody got it right.
01:01That shows you that most people don't really know.
01:03And it's not really their fault per se
01:05because Malawi history has not been in our academic systems.
01:14This was Malawi's first two-story building.
01:18There's a library up here with a lot of amazing information
01:21about the city of Blanda, pictures.
01:23You can buy pictures, digital pictures in there.
01:25Blanda as a city is literally a living museum.
01:29It's like the structures are there.
01:30You know, the stories are there.
01:32Remember, the city of Blanda is named after a real city in Scotland
01:36where a missionary was born, Dr. David Livingstone.
01:40So I feel like for the international people,
01:42it's important for them to know it's not like a replica city,
01:46but it's that city where the Scottish missionaries left a lot of stories.
01:51So how do you turn a viral video into a world hassle?
01:56I had passion to teach.
01:58I just wanted to educate people.
02:00I just wanted to tell people more about things
02:02they don't understand, valuable things.
02:06And when the history idea hit me,
02:09I realized, hey, we could move in these stories.
02:13Yeah, we could literally talk about the stories
02:15while getting to those premises,
02:17while getting to those monuments,
02:18while getting to those structures.
02:19He converted trust into experiences and experiences into cash.
02:24When I looked at the numbers,
02:26every time I get on a live,
02:27I was getting thousands of people, you know,
02:29looking at what we were teaching at the time.
02:32Remember, Isaac Zuse at Wuzha is a storyteller,
02:36literally saying, Isaac Zuse, who will tell us?
02:39But then obviously, when you are on an online platform,
02:43people start demanding to have either workshops
02:46or like physical meetings of sorts.
02:49Being in logistics and transportation
02:50was an easy option for me to go like,
02:52hey, we could take these people to these places.
02:54You know, it's like you're reading about
02:57a place you can go to
02:59and being able to go there.
03:00The breakthrough was a masterclass
03:02in modern entrepreneurship.
03:04Isaac didn't start from scratch.
03:06He basically printed money with his follower count.
03:09Creators on the digital space
03:10should take it as the digital space
03:13as an infrastructure full of possibilities.
03:16that enables our conversion.
03:19Our strategy was simple
03:20to convert trust into experiences
03:23and experiences into something that is memorable,
03:27something that is of value
03:30beyond just that one-time engagement
03:34between Isaac Adoza as a brand
03:37and the people that are participating in these tours.
03:42Zuse Tours is now a movement
03:44inspiring cultural pride
03:46and demonstrating the potential
03:48of Malawi's creative economy
03:49as its tourism sector recovers.
03:51I would say there is a vast difference
03:54between what I've learned in school and here
03:56because now I can see the human aspects
03:59to the history we're learning today
04:01throughout the tour.
04:03Since in school,
04:05mostly we focus on the systems
04:06and then with the tour,
04:09we see the people
04:09and how they're interacting
04:11with the space within the Blunt Air context.
04:14It's more extreme
04:15the conversations we're having,
04:17how everyone is so curious
04:18about learning of our history
04:21as Malawi as well as Blunt Air.
04:23So that's what I've enjoyed the most.
04:26Isaac didn't just build a business,
04:28he built a movement.
04:29He's proving that even in Malawi,
04:31a small idea and a small screen
04:34can pay the bills.
04:35You can do whatever it is
04:36that you're on in beauty.
04:37Just plan well, have a strategy.
04:38It's not about being smart,
04:41it's just being good with money.
04:44Your relationship, your habits,
04:47the way you manage your time,
04:49your resources will tell
04:51that you can run any business.
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